A Response to “Logo Misapplication”
Rob Alan recently sent me a link to an article titled “Logo Misapplication” by Andy Rutledge. I enjoyed the meat of the article and agreed with much of it but I felt compelled to reject some of it. For starters, what I agreed with: “No, this new logo will not fix your crappy company.” Right on. While I do feel that a great logo can do great things for a company (which I will get to shortly), I do agree that it takes real work to fix, improve, or grow a great company. It takes more than a fancy logo. It takes time, effort, cleverness, wisdom, vision, and many other...
Read MoreIt’s The Experience, Stupid!
This week, Matt forwarded a great article to me from SiteProNews. The article is titled “Websites: It’s the Experience Stupid“. The article had a great point to make about the experience that you provide to your audience. However, the point that spoke to me most of all was this one: “Today every business has a website but so many are sterile, impersonal and lack any kind of meaningful experience for the visitor. Businesses spend so much time worrying about driving traffic to their websites that they forget what happens when people arrive.” I’ve gone on...
Read MoreMake My Logo Bigger!
Tara from SpinWeb sent out a hilarious link today. Do yourself a favor and take a break to watch this video: http://www.makemylogobiggercream.com/ While this gave us all a good laugh, it is also sad commentary about the challenges we face as creative professionals. Do the things in this video spoof really happen? Yes, sometimes we do get requests to “make the logo bigger”, “get rid of the whitespace”, or otherwise simply ruin the design based on the short-sighted whims of the CEO or Director of Something-Or-Other. Do we love our clients? Yes. Do we want our clients to...
Read MoreFlauntr
I found a slick-looking new online photo editor application today called Flauntr. Check it out at: http://flauntr.com/ I have not used it yet but it could come in handy when editing photos for your Freedom sites.
Read MoreBut I Don’t Like Blue!
So much of the time when planning design projects, I hear an unfortunate trend come out that I need to speak about today. That trend is the “I like/don’t like” syndrome. This typically occurs with us when we are working with our customers to plan and design their web sites. We will be planning out stock photo choices, for example, and someone from the company will say “but I don’t like that photo” or “I don’t like pictures of kittens” or whatever it may be. Never mind that the photo is perfectly appropriate for the context and will evoke...
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