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November 17, 2007 By Leave a Comment

It’s The Experience, Stupid!

This week, Matt forwarded a great article to me from SiteProNews. The article is titled “Websites: It’s the Experience Stupid“. The article had a great point to make about the experience that you provide to your audience. However, the point that spoke to me most of all was this one:

“Today every business has a website but so many are sterile, impersonal and lack any kind of meaningful experience for the visitor. Businesses spend so much time worrying about driving traffic to their websites that they forget what happens when people arrive.”

I’ve gone on similar rants before about this and it is one of my biggest pet peeves. So many businesses are indeed obsessed with search engine traffic, rather than a great design and a great user experience on their web sites. Step one is to create a beautiful and pleasant user experience on your web site and ensure that your message is compelling. After that, you can start driving visitors to your site. Reversing those priorities is a waste of money.

Thoughts? Your comments are welcome.

Filed Under: Design, Marketing, Technology Tagged With: ,
November 5, 2007 By Leave a Comment

Make My Logo Bigger!

Tara from SpinWeb sent out a hilarious link today. Do yourself a favor and take a break to watch this video:

http://www.makemylogobiggercream.com/

While this gave us all a good laugh, it is also sad commentary about the challenges we face as creative professionals. Do the things in this video spoof really happen? Yes, sometimes we do get requests to “make the logo bigger”, “get rid of the whitespace”, or otherwise simply ruin the design based on the short-sighted whims of the CEO or Director of Something-Or-Other. Do we love our clients? Yes. Do we want our clients to at least listen to our recommendations? Yes. As creatives, we certainly don’t want to slip into a the trap of arrogant complacency. However, we were hired based on our expertise and track record. Keeping that in perspective will make for a happier team and a more successful project.

Filed Under: Design Tagged With: , ,
November 1, 2007 By Leave a Comment

Flauntr

I found a slick-looking new online photo editor application today called Flauntr. Check it out at:

http://flauntr.com/

I have not used it yet but it could come in handy when editing photos for your Freedom sites.

Filed Under: Design Tagged With: ,