Breaking Free of PowerPoint?

As I do more and more workshops on topics related to technology, marketing, productivity, and social media, I’m constantly fine-tuning my presentation format. I’ve noticed that the default presentation format seems to be a PowerPoint presentation, or in my case a Keynote presentation because I love my Mac. However, I’ve been playing around more and more with a live demo format.

For example, when I conduct a Facebook workshop, I distribute an outline on paper but when it comes to the presentation I tend to simply log into Facebook on the presentation screen and explore the site as I speak in order to create a live experience. It seems to work well because I can point out real-time updates and display current information by walking the audience throught the site.

I’ve handled my Twitter workshop the same way. I open up a video explanation of Twitter and then open several browser tabs containing various Twitter profiles. I also open up TweetDeck to demonstrate software-based Tweeting and even do some live Tweeting during the workshop.

In all, it seems to go well and I enjoy the organic “live” action provided by just diving into software apps and web sites for the visual aids. I do use Keynote for some of my workshops, such as Email Marketing, and that works well since it’s more presentational. However, I’m still pondering the idea of switching all my presentations over to Keynote. Would this make them more dry? Would it make them smoother? Would my audience have less fun? Am I over-thinking it?

What do you think? Slides or live demos? I’m interested in your feedback.

Stop Blasting Out Emails Via Your Chamber Mailing List

Ok, I know I’m somewhat of an idealist here but it really bothers me when I get added to 50 different email lists simply because I joined the Indianapolis Chamber. I realize that as a member, one benefit is that I have access to other members’ contact information and they have access to mine. However, just because you have my email address does NOT mean that I have asked to be on your email list.

I get press releases, poorly-designed newsletters, product promos, and all sorts of messages from companies that I’ve never heard of or have no relationship with. And guess what? Since they’ve spammed me repeatedly, I now have no desire to ever work with them. Many of these newsletters don’t even offer a way for me to unsubscribe!

This is a very impolite and dangerous practice. Spamming a large group of people who have not given you permission is a great way to get your email server blacklisted after enough people flag your message as spam in their email applications.

Try building a permission-based list instead. Invite people to sign up via your web site. Become active in social media. Mention your newsletter as you network. All these activities build a strong permission-based list.

And while you’re at it, make sure your newsletter is interesting and useful!

Euro Motorworks Named One of 2009′s Top Ten Automotive Repair Web Sites

Stories like this make me so happy I could just shout! I got a letter from Gloria Heath (VP at Euro Motorworks) letting me know that her web site was named by Auto, Inc. as one of the Top 10 Best Automotive Web Site of 2009. Creating this web site was a wonderful experience for us and the team at Euro Motorworks has been an absolute joy to work with. I could not be more proud of them.

A press release from SpinWeb on the topic can be found here:

Local Automotive Repair Shop Receives National Recognition for Outstanding Web Site

Thank you to Gloria, Terry, and the team at Euro Motorworks for partnering with SpinWeb. Congratulations!