Archive for August, 2009

I meet a lot of business owners and department heads who are curious about social media. Some embrace online tools and immediately see the value. They enjoy using social media to promote their businesses and make connections. Others approach it from a different perspective: it looks like work to them.
As I educate others and evangelize [...]

I rolled into Whole Foods today to grab a drink and noticed a group of protesters at the entrance. They were holding up signs attacking John Mackey, CEO of Whole Foods, for his stance on Obama’s health care reform plan. I stopped to snap a photo and grab a flier, which referenced a recent Wall [...]

I’ve been asked many times recently what the difference is between a Facebook fan page and a Facebook group. It’s a great question and the two are similar enough that it can sometimes be confusing.
Here’s my short answer: if you have a logo and a legal entity, you probably want a fan page. Otherwise, you [...]

I’ve been asked by many people recently to describe what a Facebook fan page is. For this reason, I thought I would write a short explanation.
A fan page on Facebook is a miniature landing page or micro-site on Facebook that serves as a “home base” for your business or organization. It is different from a [...]

I realize this is a pretty bold headline and a rather dramatic statement to make but I’ve been thinking recently about my home city of Indianapolis and how active this community is in networking. My blog post was prompted by a recent whiteboard session I attended with Tony Scelzo in which we covered all the [...]




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