If I’m not getting referrals, who’s fault is it?
I’m in a number of great networking groups, like BNI and Rainmakers. These groups create an environment where members can refer business to one another and help each other grow and succeed. It’s a great way to bring referrals into your business and I highly recommend joining a group like this. Getting referrals is one of the best ways to market your business. Many of the members of these groups have an extremely positive attitude, work hard, and continuously improve themselves in order to grow their businesses. They fine-tune their messaging, they give lots of referrals, and they...
Read MoreGift the gift of ROWE to your employees this year
Since it’s the holiday season, many business owners and managers are looking for the perfect gift for their employees. Some will give money (always a good thing!), some will give other gifts, but I wonder how many will give the best give of all: giving their employees their lives back. This year, I challenge all business owners and managers to give the gift of ROWE to your employees. Here is how you do it in three easy steps: Buy and read the book “Why Work Sucks and How to Fix It” by Cali Ressler and Jody Thompson Call me (317.324.1100) so I can tell you more about it and...
Read MoreThat guy
Ever notice how many organizations have “that guy” (or gal) who is the go-to person and is the one that people look to for competent help and support? No matter what the proper chain of command is for a company, customers will soon learn who “that guy” is and will always call him directly even if he is not the person who is supposed to handle every issue. That guy always calls back promptly. He really listens to customer concerns and pays attention to what the issue is. He digs deep into problems. He displays a high level of understanding about what’s going on....
Read More5 reasons why a LinkedIn profile is better than a resume
What’s the first thing job seekers do when they apply for a job? They send a resume (probably as a Word doc – yuck!). This practice is, of course, perpetuated by employers who keep asking for resumes. For a long time now, this magical first step of the employer/candidate dance is to transfer this stale, boring document called a resume from one party to the other. Why? My guess is simply that this is just “how it’s done” and employers want to see (rightly so) how experienced and/or qualified the candidate is before investing any more time. Resumes have outlived...
Read MoreThe secret to effective time management in social media
I give regular presentations and training sessions on social media, online marketing, and technology-related topics. My audiences include business owners, professionals, and non-profit teams. 100% of the time I get this question or some variation of it: “How much time do you spend on this stuff?” Variations include: “How do you find the time for all this?” “How many hours a week do you spend online?” “How much time do I need to spend on social media?” My favorite is: “When do you actually work?” If I sense that my audience is truly...
Read MoreBook Michael to Speak
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