Archive for March, 2010

As we all know, paper is getting less relevant. Many associations are scrambling to “go green” with their newsletters in an effort to reduce costs and make use of electronic means of delivery. Kudos for this!
However, what most associations are doing is simply emailing out a PDF version of the newsletter they used to print. [...]

I see a lot of email newsletters. They vary in their degrees of design quality, content, and general appeal. However, over 90% of them (made-up statistic for CJ McClanahan) fall into the trap of being simply “e-news”. Some of the titles are even things like “March E-news”, “E-news from Company XYZ”, or “March Newsletter”.
These are [...]

Ok, I can’t take it anymore. It seems like almost every day I get a Facebook friend request from someone I don’t know. And each time there is no message sent with the request. Just a friend request with no explanation.
Now, I’m more than happy to make connections with people I don’t know as long [...]

SpinWeb became a ROWE a few years ago. Since then, we have enjoyed a happier workplace, more balanced lives, and improved productivity. From my perspective, ROWE is to the traditional workplace as the Renaissance is to the Dark Ages. I look back on our pre-ROWE work environment and I actually feel embarrassment at how we [...]

Blogging is hard. I get that. It’s not easy to consistently create new content and make the time to tweak and publish it. However, blogging is one of the best ways to build deeper relationships with your constituents and reach deeper into their networks as well.
Often when I talk about blogging with others, I hear [...]




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