Archive for April, 2010

I had a wonderful time speaking for ISAE yesterday and serving on a panel on website redesign projects. After my keynote presentation and a great lunch, we had some excellent Q&A around what leads to a successful website redesign project. Special thanks to Katie Voorhest for inviting me to speak and for being one of [...]

I was in Reach class (which is life-changing, by the way) yesterday engaged in a lively discussion with CJ McClanahan and the rest of the class about how to differentiate our businesses from the competition. One of our class members, James MacAbee, is an attorney and we were brainstorming some ways that attorneys can [...]

Modern websites should follow some standard best practices in design and usability in order to be effective as marketing and communications tools. Smart businesses understand that following these best practices leads to increased sales and revenue.
However, nonprofits also need to understand how design and usability affects their revenue. Nonprofits are interested in many of the [...]

I talk to a lot of business owners who are looking for ways to grow their businesses. It seems that everybody wants to be more successful and is eager for advice on how to do it.
However, I’m surprised at how many of these business owners are looking for magic.
Magic can come in many forms. How [...]




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