Internet Marketing Speaker and President/CEO of SpinWeb
In: Design| Marketing| Productivity| Technology
29 Apr 2010I had a wonderful time speaking for ISAE yesterday and serving on a panel on website redesign projects. After my keynote presentation and a great lunch, we had some excellent Q&A around what leads to a successful website redesign project. Special thanks to Katie Voorhest for inviting me to speak and for being one of [...]
In: Marketing| Technology
22 Apr 2010I was in Reach class (which is life-changing, by the way) yesterday engaged in a lively discussion with CJ McClanahan and the rest of the class about how to differentiate our businesses from the competition. One of our class members, James MacAbee, is an attorney and we were brainstorming some ways that attorneys can [...]
In: Design| Marketing| Technology
15 Apr 2010Modern websites should follow some standard best practices in design and usability in order to be effective as marketing and communications tools. Smart businesses understand that following these best practices leads to increased sales and revenue.
However, nonprofits also need to understand how design and usability affects their revenue. Nonprofits are interested in many of the [...]