No, you don’t need a stupid social media policy
Social media in the workplace is (still) a popular topic of discussion. While those of us living in our marketing/tech bubbles see social media as just everyday communication, there are still many large organizations that are struggling to figure out how to use it, how to leverage it for business advantages, and how to minimize risk. Based on what I’ve observed, there is a popular notion related to social media floating around among consultants that really bugs me. When discussing social media in the workplace and in business communication, the battle cry seems to be “you need a...
Read MoreTighten up your LinkedIn display name… or else!
LinkedIn is great network that I’ve been using for many years. It has many useful applications in sales, networking, personal branding, and career development. It also has some SEO benefits which I have leveraged before. One of the ways I have used LinkedIn for SEO is by customizing the “last name” field with specific keywords. By adding a descriptive phrase after your last name when editing your profile, you can cause these keywords to show up in the title tag of your profile. Up until this week, here is what my display name looked like this: “Michael Reynolds –...
Read MoreHow to use email redirect
Email has been around for a long time and most people have gotten the hang of it. Yes, there are many times when people violate basic email etiquette but in general, it’s pretty mainstream technology. However, there is one email function that I wish more people used: redirect. Redirect is an awesome function that makes communication much more efficient in certain cases. Most of the time, if someone wants to send an email on to someone else and delegate the responsibility for followup to the recipient, he or she will forward the message. Then, the recipient will have to either start a...
Read MoreROWE and freedom from time-based billing
Do you bill your clients based on time? Do you ever find this to be frustrating, messy, and unpredictable? Do employees sometimes forget to track time therefore creating fire drills to catch up and reconcile billing (which takes even more time)? Does it ever cause issues or disagreements with clients? Do you wish you never had to worry about it again? I’ve been having some interesting conversations recently with other professional services firms that bill their clients based on time. It’s interesting to me because a few years ago, SpinWeb made two very significant changes: We...
Read MoreWant more interaction online? Ditch the photo of your dog.
Now before you start flaming me and accusing me of being a dog-hater, rest assured that I am not. I love animals and have had numerous pets, including both dogs and cats. My cat is awesome. Now, with that out of the way… A lot of people I talk to wonder how to get more interaction online. They say things like “how do I get more Twitter followers?” and “how do I get more people to talk to me on Facebook?” and “how do I get more LinkedIn connections?” There are lots of ways to get better results on social media but one of the most simple things you can...
Read MoreBook Michael to Speak
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