Archive for the ‘Design’ Category

At SpinWeb, we create professional websites and online marketing initiatives. We’ve been doing it since 1996 and have gotten very good at it. We’ve gotten so good at it that it amazes me how fast and how well we deploy new websites on time, on budget, and with amazing design quality.
Sometimes, however, I think we [...]

I’m sure we’ve all heard the term “brochure website” before. For a while, it was used as a legitimate way to label certain types of websites and was accepted as a normal way to do business. Organizations would simply take their brochures, turn them into static websites that regurgitated brochure content, and called it a [...]

Social media is everywhere. It’s new and shiny and everyone is trying to figure out how to use it, talk about it, and make money from it. However, once we put aside the hype, it becomes clear that social media is simply an evolution in how we communicate. It does not replace traditional marketing and [...]

I get a lot of email promotions. Some are newsletters I have asked for, while some are spam from Indy Chamber members who have decided to subscribe me to their mailing lists against my will. In any case, one thing I notice about many of these email campaigns is that no matter how well-designed or [...]

Some people think great website design work is expensive. On the surface, this is true since you generally get what you pay for. However, how often do we stop to think about how expensive bad design can be?
Bad design leads to frustrated website visitors who cannot find what they want. If you are a government [...]

A couple of weeks ago I had the pleasure of speaking at the Web 2.0 Expo in New York. My session went very well and we got excellent feedback but I also had a wonderful time attending the other presentations and learning from other speakers.
The first session that really piqued my interest was “The Elephant [...]

“When you have a hammer, everything looks like a nail.” I’m sure you’ve heard this phrase before and it makes a great point. In business, we all have hammers and we are all looking for nails. This blog post was inspired by a post by Seth Godin, in which he explains that different professionals will [...]

In today’s market, credit unions are enjoying renewed popularity among consumers due to their membership-driven policies, personal service, and local community ties. Many people are drawn to these features of their local credit unions and are starting with research on the web.
For this reason, progressive credit unions must capture the attention of these researchers with [...]

I noticed an interesting article today on The Marketing Technology Blog about Google and its plans to account for website load times in its ranking system. The article was written by Doug Karr, who I respect a great deal and makes some good points. All opinion aside, however, this policy from Google is significant to [...]

I hate ugly websites. I realize that I have a particular bias as a result of what I do so I’m sure that is to be expected. In fact, people often have fun with me by sending me links to ugly websites just to see how much I cringe.
All fun aside, however, how often do [...]




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  • Michael Reynolds: One other great way to integrate your website with social networks is to use socially-aware commenti [...]
  • William Ott: Neat concept, doesn't work however when you have to work with classified materials that must be [...]
  • Warsaw Realtor: I couldn't agree more, Michael. Many of my friends & colleagues spend so much time on face [...]
  • John Kerns: Acupuncture has been known in China for ages, my mom introduced me to acupunture and i am s [...]
  • Derek McClain: Each time I read about the ROWE model, I am more intrigued. I think it makes a lot of sense, especi [...]

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