Design | Michael Reynolds

Archive for the ‘Design’ Category

Is “meeting people” enough?

In: Design| Lifestyle| Marketing| Productivity

19 Jul 2010

As a member of Rainmakers, BNI, and a number of online social networks, I am constantly asking and being asked this question: who do you want to meet?
This is a great way to network because it helps others understand how to help you and who the specific person is that you want to meet. However, [...]

0 Comments
Tags: bni, constantly, meeting, meeting people, online social networks, people, person, questions, rainmaker, rainmakers, scalable

Smart, simple solutions

In: Design| Lifestyle| Marketing| Productivity| Technology

30 May 2010

There is an abundance of complexity in the world. It occurs pretty much everywhere. Companies create products with way more features than we need, bosses over-complicate policies and procedures, and our government passes ridiculously complex legislation that no one even has time to read.
We do it to ourselves, too. We think we need big, complicated [...]

0 Comments
Tags: abstraction, branding, complex systems theory, complexity, complicated, computational complexity, Design, Marketing, online tools, simple solutions, smart, solutions, spinweb, usability, website

Better usability in conference websites

In: Design| Marketing| Technology

26 May 2010

As a speaker, I attend and present for a lot of conferences. As an attendee, I register for events online and consume information primarily online via the conference website. As a speaker, I submit proposals for presentations with the intention of presenting at the conference.
As I analyze conference websites, I see a lot of opportunities [...]

Top 5 things to consider when redesigning your website

In: Design| Marketing| Productivity| Technology

29 Apr 2010

I had a wonderful time speaking for ISAE yesterday and serving on a panel on website redesign projects. After my keynote presentation and a great lunch, we had some excellent Q&A around what leads to a successful website redesign project. Special thanks to Katie Voorhest for inviting me to speak and for being one of [...]

Nonprofit web design and why it matters

In: Design| Marketing| Technology

15 Apr 2010

Modern websites should follow some standard best practices in design and usability in order to be effective as marketing and communications tools. Smart businesses understand that following these best practices leads to increased sales and revenue.
However, nonprofits also need to understand how design and usability affects their revenue. Nonprofits are interested in many of the [...]

0 Comments
Tags: blog, blogging, charityvillage.com, communication, communication tools, Design, donations, invest, Marketing, non-profit organization, non-profit technology, nonprofit, nonprofit status, nonprofit website, nonprofits, usability, web designs, website

Don’t send me “e-news”

In: Design| Marketing| Technology

19 Mar 2010

I see a lot of email newsletters. They vary in their degrees of design quality, content, and general appeal. However, over 90% of them (made-up statistic for CJ McClanahan) fall into the trap of being simply “e-news”. Some of the titles are even things like “March E-news”, “E-news from Company XYZ”, or “March Newsletter”.
These are [...]

0 Comments
Tags: Design, email, Marketing, usability

How does building websites change the world?

In: Design| Lifestyle| Marketing| Productivity| Technology

14 Feb 2010

At SpinWeb, we create professional websites and online marketing initiatives. We’ve been doing it since 1996 and have gotten very good at it. We’ve gotten so good at it that it amazes me how fast and how well we deploy new websites on time, on budget, and with amazing design quality.
Sometimes, however, I think we [...]

0 Comments
Tags: Design, indianapolis, Marketing, spinweb, website

Your call to action should be a click

In: Design| Marketing| Technology

6 Feb 2010

I get a lot of email promotions. Some are newsletters I have asked for, while some are spam from Indy Chamber members who have decided to subscribe me to their mailing lists against my will. In any case, one thing I notice about many of these email campaigns is that no matter how well-designed or [...]