Design - Michael Reynolds

Archive for the ‘Design’ Category

19 Oct 2009

I was extremely amused by a story I saw today about the new Droid smart phone offered by Verizon. I always get mildly amused when I see the next “iPhone killer” but this one in particular got my attention because of the direct head-to-head challenge to the iPhone as seen in this teaser commercial.
Is the [...]

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Tags: apple, droid, iphone, motorola, verizon

The importance of high-quality photography on the web

In: Design| Marketing| Technology

6 Oct 2009

The quality of your photos can make or break a website design.
The right photos make a huge difference in the overall impression and effectiveness of your website. I’ve seen many otherwise decent websites that are ruined by poor photo choices or low-quality photos.
Do not skimp on photography. The best case scenario is to have custom [...]

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Tags: Design, Marketing, website

Websites: Ask Me What I Want, Not Who I Am

In: Design| Marketing| Technology

1 Jun 2009

Your website navigation is a critical structural component of your website. A well-designed site navigation can create a comfortable and effortless user experience, while a poorly-design navigation can frustrate and chase away your website visitors.
One trend that I dislike is the philosophy of asking me to define “who I am” with website navigation. University websites [...]

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Tags: Marketing, website

12 Tips for a Great Chamber / Economic Development Alliance Website Design

In: Design| Lifestyle| Marketing| Productivity| Technology

18 May 2009

At SpinWeb, we have a particular interest in helping local communities thrive and flourish using the Internet. For this reason, we love working with municipalities and agencies within, which includes chambers and economic development alliances. I have been researching both chambers and economic development alliances recently in preparation for an upcoming project and I’ve noticed [...]

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Tags: Design, Marketing, spinweb, website

Top 10 Information Architecture Mistakes (Jakob Nielsen)

In: Design| Marketing| Technology

11 May 2009

Every now and then, Jakob Nielsen publishes a great article that really hits home and embodies all the rules we are trying to explain every day as we create web sites for our clients. Take a moment to read this one:
Top 10 Information Architecture Mistakes
It’s a great review of some of the little details that [...]

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Tags: Design, usability, website

7 Ways Manufacturing Companies Can Increase Sales with a Great Website Design

In: Design| Marketing| Technology

3 May 2009

At SpinWeb, we love working with manufacturing companies. So much opportunity exists to help them utilize their websites more effectively to facilitate growth. Many of today’s manufacturers, however, are facing significant challenges in utilizing the Internet to increase sales. So what are some things that make a difference?
1. Invest in a great design. Image matters. [...]

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Tags: Design, manufacturing, Marketing, website

Symmergy Clinic Web Site Launched: Need Chiropractic or Electro-acupuncture?

In: Design| Marketing| Technology

8 Apr 2009

At SpinWeb, we recently lauched the new web site for the Symmergy Clinic. Dr. Ken Golden opened this clinic a few years ago and I must say it is one of the most awesome medical offices I have ever been in. The interior design is modern, high-tech, and very cool. Various genres of music play [...]

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Tags: indianapolis, spinweb, website

Network of Women in Business Embraces Smart Online Tools

In: Design| Marketing| Productivity| Technology

12 Mar 2009

Today, SpinWeb launched a shiny new web site for the Network of Women in Business, also known as NOWIB. The site is located at www.nowib.com. I am thrilled to talk about this client because it was such a pleasure to create this site. The team at NOWIB was great to work with and everyone was [...]

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Tags: indianapolis, Marketing, networking, spinweb, website

Interested in Feedback? Keep Your Surveys Short.

In: Design| Productivity| Technology

11 Mar 2009

As a member of a number of associations and networking groups, I receive a lot of surveys. It always amazes me how long and cumbersome most of these surveys are. Inevitably they will be multi-page monsters that require me to type things in and fill in blanks. 99% of the time these surveys end up [...]