Design | Michael Reynolds

Archive for the ‘Design’ Category

18 May 2009

At SpinWeb, we have a particular interest in helping local communities thrive and flourish using the Internet. For this reason, we love working with municipalities and agencies within, which includes chambers and economic development alliances. I have been researching both chambers and economic development alliances recently in preparation for an upcoming project and I’ve noticed [...]

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Tags: Design, Marketing, spinweb, website

Top 10 Information Architecture Mistakes (Jakob Nielsen)

In: Design| Marketing| Technology

11 May 2009

Every now and then, Jakob Nielsen publishes a great article that really hits home and embodies all the rules we are trying to explain every day as we create web sites for our clients. Take a moment to read this one:
Top 10 Information Architecture Mistakes
It’s a great review of some of the little details that [...]

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Tags: Design, usability, website

7 Ways Manufacturing Companies Can Increase Sales with a Great Website Design

In: Design| Marketing| Technology

3 May 2009

At SpinWeb, we love working with manufacturing companies. So much opportunity exists to help them utilize their websites more effectively to facilitate growth. Many of today’s manufacturers, however, are facing significant challenges in utilizing the Internet to increase sales. So what are some things that make a difference?
1. Invest in a great design. Image matters. [...]

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Tags: Design, manufacturing, Marketing, website

Symmergy Clinic Web Site Launched: Need Chiropractic or Electro-acupuncture?

In: Design| Marketing| Technology

8 Apr 2009

At SpinWeb, we recently lauched the new web site for the Symmergy Clinic. Dr. Ken Golden opened this clinic a few years ago and I must say it is one of the most awesome medical offices I have ever been in. The interior design is modern, high-tech, and very cool. Various genres of music play [...]

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Tags: indianapolis, spinweb, website

Network of Women in Business Embraces Smart Online Tools

In: Design| Marketing| Productivity| Technology

12 Mar 2009

Today, SpinWeb launched a shiny new web site for the Network of Women in Business, also known as NOWIB. The site is located at www.nowib.com. I am thrilled to talk about this client because it was such a pleasure to create this site. The team at NOWIB was great to work with and everyone was [...]

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Tags: indianapolis, Marketing, networking, spinweb, website

Interested in Feedback? Keep Your Surveys Short.

In: Design| Productivity| Technology

11 Mar 2009

As a member of a number of associations and networking groups, I receive a lot of surveys. It always amazes me how long and cumbersome most of these surveys are. Inevitably they will be multi-page monsters that require me to type things in and fill in blanks. 99% of the time these surveys end up [...]

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Tags: Design, usability

Euro Motorworks Named One of 2009’s Top Ten Automotive Repair Web Sites

In: Design| Marketing| Technology

1 Feb 2009

Stories like this make me so happy I could just shout! I got a letter from Gloria Heath (VP at Euro Motorworks) letting me know that her web site was named by Auto, Inc. as one of the Top 10 Best Automotive Web Site of 2009. Creating this web site was a wonderful experience for [...]

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Tags: indianapolis, Marketing, spinweb, website

Notice: The IT Department Does Not Handle Your Web Site

In: Design| Marketing| Productivity| Technology

27 Dec 2008

As I work with companies to create or update their new web sites, I frequently encounter a misconception that I find puzzling. It seems that many companies are of the mindset that their IT departments should be 100% in charge of their web site. Not so… in fact, Marketing should be the group overseeing or [...]

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Tags: Marketing, saas, spinweb, website

Acquire taste – (37signals)

In: Design

20 Oct 2008

Well said:
Acquire taste – (37signals).
I admit that I’ve been guilty of subscribing to the “you’re just born with it” school of thought when it comes to taste but I’ve come to realize that this is somewhat elitist and also just plain not true. Additionally, it serves as a cop-out and an excuse to avoid the [...]

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Tags: Design

50 Web Usability Tips that Help You Attract and Retain Web Visitors

In: Design| Marketing| Technology

20 Oct 2008

Thanks to Douglas Karr, I discovered a very useful list of usability rules that make good sense to review every now and then:
50 Web Usability Tips that Help You Attract and Retain Web Visitors.
A nice reminder that little details matter.