Book Review: Ignore Everybody

Book Review: Ignore Everybody

I just finished “Ignore Everybody” (affiliate link) by Hugh MacLeod and loved it. Hugh is the guy who does those Gapingvoid cartoons on the backs of business cards. I’ll admit, I don’t really get or even like those cartoons, but I loved Hugh’s blunt essay on creativity and gained lots of insight and inspiration from it.

So who should read this book? Anybody who creates things. I’m guessing this includes a lot of people. Artists, writers, entrepreneurs, developers, designers, etc. will all probably enjoy this book. The style is short, bold, and irreverent and it seems to work.

Hugh has a way of saying things that come across like a much needed kick in the pants. Like the chapter titled “Power is never given. Power is taken.” In this chapter, he states:

People who are “ready” give off a different vibe from people who aren’t. Animals can smell fear. And the lack thereof.

Simple insights like this are not earth-shattering, but it had the effect of pulling me back into a state of self-awareness that helped me look critically at how I approach my work and my creativity.

The book is short, which I like. Fast readers will probably devour it in a matter of hours.

If you create things, I cannot recommend this book enough. It’s a blunt, down-to-earth message that I think will help fuel your creativity. I read it on Kindle but you can also grab it in other formats. If you read it and enjoyed it, I would love your thoughts below.

Prioritizing social networking with your DISC profile

Prioritizing social networking with your DISC profile

With four major social networks now competing for your attention, it can sometimes be overwhelming trying to keep up. Facebook, Twitter, LinkedIn, and Google Plus all have shiny appeal and are full of people just dying to network with you. But what if you only have so much time? How do you prioritize while still getting value out of social media, both personally and professionally?

My friend, you need to dust off your DISC profile.

If you are familiar with DISC and have taken it once or twice, you are probably already nodding and seeing a light bulb start to glow above your head. If not, be sure to do some reading on it. DISC is a personality assessment that uses four different classifications to identify how you behave and function. You can find plenty of places to take the DISC online. The types are:

  • Dominance: relating to control, power and assertiveness
  • Influence: relating to social situations and communication
  • Steadiness: relating to patience, persistence, and thoughtfulness
  • Conscientiousness: relating to structure and organization

Upon taking the assessment, you will be given a report that includes a chart explaining where you fall in the DISC personality types. For example, I am both a very high “D” and a very high “I”. My “C” is third and my “S” is last. This means I am very action-oriented, outgoing, and somewhat process-driven.

So how does this relate to your social media activity? Well, I believe that people are most successful when their activities are aligned with their energy and interests. If this is true, then why not use your DISC profile to help you decide which social network will be the most effective for you? Let’s take a look at each type and which social network is the best match.

D – Your network is Twitter.

Twitter is fast-paced, concise, and to the point. As a “D”, you have a bias toward efficiency, action, and speed. People who ramble and take forever to get to the point exasperate you. You’re in luck because those people don’t survive on Twitter. Since this network is fast-paced, limited to 140 characters per post, and full of rapid exchanges of information, you’ll feel right at home on Twitter.

I – Your network is Facebook.

As an “I”, you are the life of the party, you love to talk to people, and you like to have fun. Facebook is the place for you. Here you’ll find photos of parties, cats, and other people. Additionally, you’ll find lots of photos of you, which appeals to your slightly narcissistic (but well-meaning) desire to be noticed. People tend to be the most casual and “fun” on Facebook. Let’s face it, as an “I” you like people and you like having fun and being a little silly. Facebook encourages all of this.

S – Your network is Google Plus.

As an “S” you crave tight personal relationships and security. Google Plus offers both since it is built on a system of “circles” that allow you to easily group people into sub-networks that are private and exclusive. You can easily keep your conversations within certain circles and avoid broadcasting your messages to everyone at once. Additionally, the clean and simple user interface of Google Plus appeals to your aversion to over-stimulation and clutter. Google Plus will be a peaceful place for you.

C – Your network is LinkedIn.

As a high “C” you crave order, rules, and systems. You’re in luck because LinkedIn is built around all three. First of all, LinkedIn is all business so it appeals to your desire to keep your personal and professional lives separate and your personal life private. It is based on strict rules of conduct and communication that encourages people to only make connections based on a prior meeting or a specific reason outlined in the rules. It is designed to make networking systematic, structured, and safe. As the most process-driven and professional social network, LinkedIn will be a zen-like oasis for your high “C” desire for structure.

My favorite social network is Twitter, and as you can see it lines up very well with my high “D” personality. I like fast-paced, efficient communication so Twitter is the place for me. I like all four major networks and Facebook and LinkedIn both appeal to my “I” and “C”, but I find myself gravitating most often to Twitter when I default to my most comfortable medium.

So if you’re wondering how you might prioritize your time on social media, try comparing your activity to your DISC profile and embrace the network that appeals to your style the most. You might end up enjoying social media even more.

Now if you’ll excuse me I need to go see what I’ve missed on Twitter in the last hour.

Career advice for college seniors

Career advice for college seniors

I was asked by a friend recently to offer some advice for college seniors who are looking for tips on getting started in their careers. This kind of advice is sought by college students on a regular basis and I thought it made an excellent blog topic. When you are fresh out of college or about to graduate, it can be difficult to know how to get started.

So what career advice would I give to college seniors who are looking for tips on starting a career?

1. Start building a network. Networking is a skill, and anyone can learn how to do it effectively. Smart networking can lead to job opportunities, new customers, mentors, service providers, and friends. Building a network takes time and involves things like joining associations, volunteering, serving on boards, and getting involved in the community. A great book that will help you learn some of the basics is “Never Eat Alone” by Keith Ferrazzi (affiliate link).

2. Create a strong productivity footprint. In my opinion, resumés are dead and have been replaced by what I call a productivity footprint. This refers to the collective online presence that you build through various networks like LinkedIn, Facebook, Twitter, SlideShare, your website and blog, etc. While most job seekers are simply polishing their resumés, you have the opportunity to stand out by publishing articles, displaying your presentations online, gathering LinkedIn recommendations, and generally demonstrating your productivity.

3. Find a good internship and excel at it. Unfortunately, many people view an internship as a low-pressure, low-quality position that is just a way to get college credit or have something else to list on your resumé. However, an internship has potential to expand your network and serve as a stepping stone to greater things. Find a company that is well-respected and well-networked and create an internship proposal for them. Many times, companies don’t want to hire interns because they don’t have a specific job description for the position so create one for them. Think of the most creative and practical ways you can help that company and explain how you can add value with little to no supervision or training, and you will look very attractive as a potential intern. Then, when you get hired, work like crazy to be the best employee at the company.

The job market is competitive, but the good news is, many people will not be willing to put in the time and effort it takes to win the opportunities that are available. If you stay focused and remember these things, you may find that you have a sizable advantage over other job-seekers.

Any other tips you woud like to share? Please post them below!

What did I ship in 2010?

Seth Godin wrote a great post this week listing the things he shipped in 2010. Taking some inspiration from his post, I am also listing the things I shipped last year. As Seth said, it doesn’t matter whether these things were a hit or not, just that I shipped them. Here is my list.

Most of these things were done with help from my outstanding team at SpinWeb. A huge thank you goes out to those who contributed and assisted.

I enjoyed this exercise and it helped me see 2010 with a new perspective. It also helped me see what things I wanted to ship but didn’t, which makes for a some nice goals for 2011.

What did you ship in 2010? I would love to hear via your comments below.

Gift the gift of ROWE to your employees this year

Since it’s the holiday season, many business owners and managers are looking for the perfect gift for their employees. Some will give money (always a good thing!), some will give other gifts, but I wonder how many will give the best give of all: giving their employees their lives back.

This year, I challenge all business owners and managers to give the gift of ROWE to your employees. Here is how you do it in three easy steps:

  1. Buy and read the book “Why Work Sucks and How to Fix It” by Cali Ressler and Jody Thompson
  2. Call me (317.324.1100) so I can tell you more about it and what the next steps are
  3. Start the migration process and have a blast

That’s it. By all means, give money to your employees, give gifts, and show appreciation for a job well done. However, make your first priority to learn more about ROWE. This is the greatest gift you can give your hardworking team.

Will you accept the challenge?

That guy

That guy

Ever notice how many organizations have “that guy” (or gal) who is the go-to person and is the one that people look to for competent help and support? No matter what the proper chain of command is for a company, customers will soon learn who “that guy” is and will always call him directly even if he is not the person who is supposed to handle every issue.

That guy always calls back promptly. He really listens to customer concerns and pays attention to what the issue is. He digs deep into problems. He displays a high level of understanding about what’s going on. He knows how to find the answer. He owns the problem and makes you feel like you’re being taken care of.

Sometimes that guy is a sales person or a VP or the company owner. Sometimes that guy is a technician, customer service rep, or an admin assistant.

Customers don’t care what someone’s job title is or what they are in charge of. They want to reach the most helpful, competent person in the company because they trust that he will solve their problems.

Now, imagine what your company would look like if everyone was “that guy”?

5 reasons why a LinkedIn profile is better than a resume

What’s the first thing job seekers do when they apply for a job? They send a resume (probably as a Word doc – yuck!). This practice is, of course, perpetuated by employers who keep asking for resumes. For a long time now, this magical first step of the employer/candidate dance is to transfer this stale, boring document called a resume from one party to the other.

Why?

My guess is simply that this is just “how it’s done” and employers want to see (rightly so) how experienced and/or qualified the candidate is before investing any more time.

Resumes have outlived their usefulness. They are boring, static documents that don’t really tell anyone much about a person. Luckily, there is a tool that is much more suited for job-seeking and hiring. That tool is LinkedIn.

LinkedIn is a fantastic networking tool and profile builder that far surpasses the old-fashioned resume. Here is why.

1. A LinkedIn profile is a “living” document. I am constantly hearing friends say things like “I need to update my resume”. If you maintain your LinkedIn profile and actively use it, you won’t have to worry about updating a resume. It contains your current activity, accomplishments, and work and has dynamic connections into other applications. Besides, you can always export your resume from LinkedIn if you really need to.

2. LinkedIn gives employers insight into the personality of the candidate. Part of hiring is making sure that a candidate will fit well into the company culture. A resume will not tell you much about someone’s personality but a LinkedIn profile will show you what types of things a person is posting and how that person communicates.

3. Recommendations are stronger and more credible on LinkedIn. On a resume, a reference or recommendation is just a bunch of words on a page. However, on LinkedIn a recommendation can be traced back to a real person with a real profile. You can see exactly who is making the recommendation and what that person’s background is.

4. LinkedIn shows off your communication skills. You can pull your blog and presentations into your LinkedIn profile which allows employers to see real, tangible examples of your writing and communication skills.

5. LinkedIn helps you make connections. Finding a job is all about networking. LinkedIn allows job-seekers to connect with people who can make introductions for them or allow them to reach the right people. It’s an incredible network of professionals who can offer advice and assistance to job-seekers.

As an employer, try asking for someone’s LinkedIn profile from now on instead of a resume. It will tell you a lot more about the candidate and will be a much more useful evaluation tool than a resume.

Job-seekers: work on creating a powerful LinkedIn profile. Recommend others in order to receive recommendations in return. Add applications that showcase your writing and presentations. Use a high-quality professional photo. Actively seek connections with others. These things will enhance your image as a candiate and help you stand out.

Let’s evolve beyond the resume and use LinkedIn instead.

The secret to effective time management in social media

I give regular presentations and training sessions on social media, online marketing, and technology-related topics. My audiences include business owners, professionals, and non-profit teams. 100% of the time I get this question or some variation of it:

“How much time do you spend on this stuff?”

Variations include:

“How do you find the time for all this?”
“How many hours a week do you spend online?”
“How much time do I need to spend on social media?”

My favorite is:

“When do you actually work?”

If I sense that my audience is truly looking for some practical “runway-level” tips on time management with online marketing, I will talk about automation, batched activity, block scheduling, and so on.

However, sometimes I will give a much simpler answer:

“Love what you do.”

That’s it. If you love what you do, you won’t ever have to ask how to find the time to talk about it. Social media is about communication with other people. If you love what you do, I mean truly love what you do with a passion, then talking about it with others will be effortless and natural. It won’t be forced and pushy; it will be honest and passionate and your business will grow naturally as a result.

You won’t have to “find the time” to be active in social media. It will become a natural extension of what you already do. You will be excited to have a new set of tools to expand your network and participate with a learners mind.

The bad news is, if you don’t love what do this message will be uncomfortable for you. It might prompt you to question why you do what you do. It might make you think about change.

The good news is, what you do with your life is up to you.

So what is the secret to effective time management in social media? You could try block scheduling and other fancy things. Or you could simply love what you do.

What happens to ideas in a ROWE?

There are many great things about working in a ROWE. Employees have control over their lives, efficiency becomes a priority, and work is rewarded on merit. However, often times management or company ownership is less excited about a ROWE because they fear it can lead to loss of control and “chaos”.

It’s actually quite the opposite. A ROWE leads to an empowered workforce that is eager to create and implement new ideas. Things often move much faster in a ROWE, as well.

Here is a recent example at SpinWeb. It was late Friday afternoon and I got a call from our VP of Sales, Arrick. He had an idea that we should help out with Breast Cancer Awareness Month (October). We talked for a few minutes and he ran some ideas by me. By Monday, we had launched a Twitter campaign to help raise awareness for breast cancer research and to help raise money for the Susan G. Komen Foundation.

In a traditional company, most employees would have thought “it’s Friday at 5pm, I’m done!” and would not have even bothered to share the idea. It might have gotten discussed by scheduling a big meeting on Wenesday or later in the week so that it could be discussed face-to-face with management. By this point, a week of fund raising would have been lost and the idea may have gotten shelved.

Since SpinWeb is a ROWE, it happened a bit differently. After talking over the idea with Arrick, I made a decision that it was a good concept and encouraged him to run with it. He worked on some design elements over the weekend, I wrote up a blog post on Saturday, and by Monday we had launched the campaign. It’s now raising money.

We didn’t care about work hours, locations, or having meetings. We simply ran with a good idea and got it done. This is the sort of thing that happens in a ROWE. Ideas happen anytime and anywhere. Work happens anytime and anywhere. Results happen anytime and anywhere.

Isn’t it time you thought about becoming a ROWE?

Top 10 reasons to attend my session on becoming an email ninja at Blog Indiana

So I found out this week that my session at Blog Indiana is at the same time as Kyle Lacy’s social media presentation. When I found this out I was, of course, a little concerned. Sure, everyone needs help with their email and pretty much all of us want to lower our stress levels, but Kyle is an awesome speaker and even wrote the book on Twitter marketing. How can I compete with that?

I started to sweat a little. What if there are hundreds, even thousands (or millions!) of Blog Indiana attendees out there who are on the fence and not sure which session they want to attend at 4pm on Friday? Such a quandary! Such angst that must cause!

Well, please allow me to offer you some advice. Here is why I would humbly suggest you attend my session on email management.

10. Sure, you could read Getting Things Done and learn all the stuff you need but as good as that book is, it’s honestly really boring. Wouldn’t an hour with me be more fun?

9. Inbox Zero is endorsed by Lorraine Ball. She even requires that all of her employees learn it!

8. Sure, you could go to another awesome social media presentation by Kyle Lacy but honestly, don’t you already know everything about social media by now?

7. Think of how desirable you will be to your significant other with your new email skills. It’s way sexier than bow-hunting skills…

6. How often does someone email you just to say “did you get my email”? Enough said.

5. There will be ninjas in the room.

4. Because 5,732 messages in your inbox is not good for your liver. It’s true… look it up.

3. Think of how much more productive you will be at work with your new email management skills. You might even get that big promotion!

2. C’mon, does Kyle’s ego really need your help?

And the number one reason to attend “Inbox Zero: How to Become an Email Ninja” at Blog Indiana on Friday:

1. Look at your inbox. Now look at mine. Now back to your inbox. Now back to mine…

See you there!