Archive for the ‘Marketing’ Category

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Stop making excuses and start blogging

In: Marketing| Technology

6 Mar 2010

Blogging is hard. I get that. It’s not easy to consistently create new content and make the time to tweak and publish it. However, blogging is one of the best ways to build deeper relationships with your constituents and reach deeper into their networks as well.
Often when I talk about blogging with others, I hear [...]

Don’t use consumer email for business

In: Marketing| Technology

19 Feb 2010

I frequently attend networking events during which I meet a variety of business owners. Often we exchange business cards and I continue to notice a trend which disturbs me: the use of consumer email as a business email address.
I often see email addresses using the domain “sbcglobal.net”, “yahoo.com”, or (shudder) “aol.com” listed on a business [...]

How does building websites change the world?

In: Design| Lifestyle| Marketing| Productivity| Technology

14 Feb 2010

At SpinWeb, we create professional websites and online marketing initiatives. We’ve been doing it since 1996 and have gotten very good at it. We’ve gotten so good at it that it amazes me how fast and how well we deploy new websites on time, on budget, and with amazing design quality.
Sometimes, however, I think we [...]

Is your website an information hub or a brochure?

In: Design| Marketing| Technology

9 Feb 2010

I’m sure we’ve all heard the term “brochure website” before. For a while, it was used as a legitimate way to label certain types of websites and was accepted as a normal way to do business. Organizations would simply take their brochures, turn them into static websites that regurgitated brochure content, and called it a [...]

How to make your website socially aware

In: Design| Marketing| Technology

8 Feb 2010

Social media is everywhere. It’s new and shiny and everyone is trying to figure out how to use it, talk about it, and make money from it. However, once we put aside the hype, it becomes clear that social media is simply an evolution in how we communicate. It does not replace traditional marketing and [...]

Your call to action should be a click

In: Design| Marketing| Technology

6 Feb 2010

I get a lot of email promotions. Some are newsletters I have asked for, while some are spam from Indy Chamber members who have decided to subscribe me to their mailing lists against my will. In any case, one thing I notice about many of these email campaigns is that no matter how well-designed or [...]

Gathering stories on personal branding with social media

In: Lifestyle| Marketing

4 Feb 2010

As some of you may know, I am finishing a book on personal branding with social media. As part of the content, I will be including stories from real people who have utilized social media to enhance their personal brands and achieved success. I would love to hear from people who have used social media [...]

Stop shouting from behind your logo

In: Marketing| Technology

21 Jan 2010

It seems like more and more businesses are starting to use online tools to market and communicate their messages. Social media is new and shiny and companies are eager to find more ways to broadcast commercials using Twitter, Facebook, and other social networks. However, it frustrates me to see that so many businesses are still [...]

I’m tired of social media

In: Lifestyle| Marketing| Productivity| Technology

20 Jan 2010

Gasp! There, I said it. I have a suspicion that others are thinking it, too. At this particular moment I am tired of social media. I have taken a few days to focus on other things and it has been great. I didn’t post anything to Twitter for a few days, I didn’t spend much [...]

Bad website design is expensive

In: Design| Marketing| Technology

22 Dec 2009

Some people think great website design work is expensive. On the surface, this is true since you generally get what you pay for. However, how often do we stop to think about how expensive bad design can be?
Bad design leads to frustrated website visitors who cannot find what they want. If you are a government [...]


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