Michael Reynolds
Marketing / Social Media / Technology / Productivity Speaker and President/CEO of SpinWeb
Archive for the ‘Marketing’ Category
5 emerging marketing tools you need to start paying attention to
In: Marketing| Technology
18 Dec 2009As 2009 wraps up and we look toward the new year, it’s nice to re-evaluate plans for the upcoming year and use the holiday downtime to focus on some initiatives for 2010. I know that the holidays are a great time for vacations but it can also be a great time to work on high-level [...]
Why consider ghost blogging?
In: Marketing| Productivity| Technology
2 Dec 2009You’ve probably heard all the buzz about blogging by now. As you may have heard, blogging can help build visibility for you and your company through improved search engine rankings and distributed content. Blogging also helps add an element of transparency to your business because it allows your customers to learn more about the people [...]
Know when to use your hammer
In: Design| Lifestyle| Marketing| Productivity| Technology
20 Nov 2009“When you have a hammer, everything looks like a nail.” I’m sure you’ve heard this phrase before and it makes a great point. In business, we all have hammers and we are all looking for nails. This blog post was inspired by a post by Seth Godin, in which he explains that different professionals will [...]
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- Tags: indiana, indianapolis, Marketing, spinweb, website
Website load time may affect your Google rankings
In: Design| Marketing| Technology
14 Nov 2009I noticed an interesting article today on The Marketing Technology Blog about Google and its plans to account for website load times in its ranking system. The article was written by Doug Karr, who I respect a great deal and makes some good points. All opinion aside, however, this policy from Google is significant to [...]
How design affects credibility on the web
In: Design| Marketing| Technology
4 Nov 2009I hate ugly websites. I realize that I have a particular bias as a result of what I do so I’m sure that is to be expected. In fact, people often have fun with me by sending me links to ugly websites just to see how much I cringe.
All fun aside, however, how often do [...]
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- Tags: Design, indiana, indianapolis, Marketing, spinweb, usability, website
How an insurance agency generates business using Facebook
In: Marketing| Technology
25 Oct 2009I always enjoy hearing stories of small business owners using social media to generate leads and connect with new clients. As much as I encourage people to give social media a chance, it’s the real-world case studies that speak the loudest.
Jim DeWitt is an owner at DeWitt Insurance Group and is a member of my [...]
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- Tags: bni, facebook, indiana, indianapolis, Marketing
Your customers want simplicity, not features
In: Design| Lifestyle| Marketing| Productivity| Technology
19 Oct 2009I was extremely amused by a story I saw today about the new Droid smart phone offered by Verizon. I always get mildly amused when I see the next “iPhone killer” but this one in particular got my attention because of the direct head-to-head challenge to the iPhone as seen in this teaser commercial.
Is the [...]
The importance of high-quality photography on the web
In: Design| Marketing| Technology
6 Oct 2009The quality of your photos can make or break a website design.
The right photos make a huge difference in the overall impression and effectiveness of your website. I’ve seen many otherwise decent websites that are ruined by poor photo choices or low-quality photos.
Do not skimp on photography. The best case scenario is to have custom [...]
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- Tags: Design, Marketing, website
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- Michael Reynolds: One other great way to integrate your website with social networks is to use socially-aware commenti [...]
- William Ott: Neat concept, doesn't work however when you have to work with classified materials that must be [...]
- Warsaw Realtor: I couldn't agree more, Michael. Many of my friends & colleagues spend so much time on face [...]
- John Kerns: Acupuncture has been known in China for ages, my mom introduced me to acupunture and i am s [...]
- Derek McClain: Each time I read about the ROWE model, I am more intrigued. I think it makes a lot of sense, especi [...]
- Stop making excuses and start blogging
- Don’t use consumer email for business
- How does building websites change the world?
- Is your website an information hub or a brochure?
- How to make your website socially aware
- Your call to action should be a click
- Gathering stories on personal branding with social media
- Stop shouting from behind your logo
- I’m tired of social media
- The truth about credit card safety online
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