Michael Reynolds
Marketing / Social Media / Technology / Productivity Speaker and President/CEO of SpinWeb
Archive for the ‘Marketing’ Category
Bad website design is expensive
In: Design| Marketing| Technology
22 Dec 2009Some people think great website design work is expensive. On the surface, this is true since you generally get what you pay for. However, how often do we stop to think about how expensive bad design can be?
Bad design leads to frustrated website visitors who cannot find what they want. If you are a government [...]
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- Tags: Design, Marketing, michael reynolds, spinweb, website
5 emerging marketing tools you need to start paying attention to
In: Marketing| Technology
18 Dec 2009As 2009 wraps up and we look toward the new year, it’s nice to re-evaluate plans for the upcoming year and use the holiday downtime to focus on some initiatives for 2010. I know that the holidays are a great time for vacations but it can also be a great time to work on high-level [...]
Why consider ghost blogging?
In: Marketing| Productivity| Technology
2 Dec 2009You’ve probably heard all the buzz about blogging by now. As you may have heard, blogging can help build visibility for you and your company through improved search engine rankings and distributed content. Blogging also helps add an element of transparency to your business because it allows your customers to learn more about the people [...]
Know when to use your hammer
In: Design| Lifestyle| Marketing| Productivity| Technology
20 Nov 2009“When you have a hammer, everything looks like a nail.” I’m sure you’ve heard this phrase before and it makes a great point. In business, we all have hammers and we are all looking for nails. This blog post was inspired by a post by Seth Godin, in which he explains that different professionals will [...]
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- Tags: indiana, indianapolis, Marketing, spinweb, website
Website load time may affect your Google rankings
In: Design| Marketing| Technology
14 Nov 2009I noticed an interesting article today on The Marketing Technology Blog about Google and its plans to account for website load times in its ranking system. The article was written by Doug Karr, who I respect a great deal and makes some good points. All opinion aside, however, this policy from Google is significant to [...]
How design affects credibility on the web
In: Design| Marketing| Technology
4 Nov 2009I hate ugly websites. I realize that I have a particular bias as a result of what I do so I’m sure that is to be expected. In fact, people often have fun with me by sending me links to ugly websites just to see how much I cringe.
All fun aside, however, how often do [...]
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- Tags: Design, indiana, indianapolis, Marketing, spinweb, usability, website
How an insurance agency generates business using Facebook
In: Marketing| Technology
25 Oct 2009I always enjoy hearing stories of small business owners using social media to generate leads and connect with new clients. As much as I encourage people to give social media a chance, it’s the real-world case studies that speak the loudest.
Jim DeWitt is an owner at DeWitt Insurance Group and is a member of my [...]
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- Tags: bni, facebook, indiana, indianapolis, Marketing
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- Michael Reynolds: You've gotta know when to break the rules :) [...]
- Daniel Herndon: May I add something? I once reluctantly met with a person who asked for a meeting - his [...]
- Jamar Cobb-Dennard: This is great, Michael - and especially speaks well to why the best netowkers decline taking every m [...]
- Michael Reynolds: Thanks, Laura! I will be in MN and I can't wait to spend more time with you :) [...]
- Laura Allen: I agree about having a system. I make it a point to give two new people a business card every day. [...]
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