How does building websites change the world?
At SpinWeb, we create professional websites and online marketing initiatives. We’ve been doing it since 1996 and have gotten very good at it. We’ve gotten so good at it that it amazes me how fast and how well we deploy new websites on time, on budget, and with amazing design quality. Sometimes, however, I think we get so caught up in the mechanics of our systems and processes at the “runway” level that we can lose sight of why we are doing what we do. How does our work make a difference? How does it change the world? How does it change lives? I think it’s...
Read MoreI’m tired of social media
Gasp! There, I said it. I have a suspicion that others are thinking it, too. At this particular moment I am tired of social media. I have taken a few days to focus on other things and it has been great. I didn’t post anything to Twitter for a few days, I didn’t spend much time on Facebook, and I didn’t read any blogs. Instead, I did some writing, worked on my book, did some strategic planning for my business, and had some very productive meetings with my team and my networking circles. I think many times I am guilty of getting caught up in the fast-paced, “new and...
Read MoreIn a ROWE, every day is a snow day
Remember snow days? As a kid, the first big snow of the season was an eagerly-anticipated gift because it could mean that school was canceled, which would be followed by sleeping in, sledding, and other recreational hi-jinks. As we got older, snow days started to affect us in different ways. As employees, snow days could be dreadful because we were still required to drive to an office, which meant getting up earlier for the dangerous commute so we could get to work on time. Or perhaps we had a “flexible” boss who said we could stay home as long as we were working during business...
Read MoreWhy consider ghost blogging?
You’ve probably heard all the buzz about blogging by now. As you may have heard, blogging can help build visibility for you and your company through improved search engine rankings and distributed content. Blogging also helps add an element of transparency to your business because it allows your customers to learn more about the people behind the services you offer. Finally, blogging gives you a strong content platform to distribute via multiple channels, including social networks. Blogging sounds like a great idea, right? However, what if you don’t have time to blog or you are...
Read MoreWeb 2.0 Expo in New York
A couple of weeks ago I had the pleasure of speaking at the Web 2.0 Expo in New York. My session went very well and we got excellent feedback but I also had a wonderful time attending the other presentations and learning from other speakers. The first session that really piqued my interest was “The Elephant in the Room: Social Media ROI.” It was an interesting session and the presenter did a really good job of keeping the concepts simple and productive, like reminding us that ROI is simply “(Profit – Investment) / Investment” – a concept that we sometimes...
Read MoreKnow when to use your hammer
“When you have a hammer, everything looks like a nail.” I’m sure you’ve heard this phrase before and it makes a great point. In business, we all have hammers and we are all looking for nails. This blog post was inspired by a post by Seth Godin, in which he explains that different professionals will tend to recommend their own “hammers” for the same problem based on what they are familiar with. He goes on to say that it’s a good idea to know when to switch to a different hammer for different circumstances. It’s a great point and I happen to agree...
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