Technology | Michael Reynolds

Archive for the ‘Technology’ Category

Resume or productivity footprint?

In: Lifestyle| Marketing| Productivity| Technology

10 Jul 2010

What is the standard procedure when applying for a job? You inquire about openings and the first thing you are told is “send us your resume”, right? Is this relevant anymore?
I would argue that resumes are antiquated, lifeless leftovers from a time before rich online communications. A resume is just a simple document outlining where [...]

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Tags: facebook, jobs, linkedin, resume, spinweb

Personal Branding with Social Media E-Book

In: Lifestyle| Marketing| Productivity| Technology

7 Jun 2010

Personal branding is becoming more important today as people are becoming more interested in relationships and personal communication. Sales professionals, job-seekers, and professionals in a variety of industries are finding that how they relate to people and how they are perceived in the marketplace on a personal level makes a huge difference in how successful [...]

Smart, simple solutions

In: Design| Lifestyle| Marketing| Productivity| Technology

30 May 2010

There is an abundance of complexity in the world. It occurs pretty much everywhere. Companies create products with way more features than we need, bosses over-complicate policies and procedures, and our government passes ridiculously complex legislation that no one even has time to read.
We do it to ourselves, too. We think we need big, complicated [...]

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Tags: abstraction, branding, complex systems theory, complexity, complicated, computational complexity, Design, Marketing, online tools, simple solutions, smart, solutions, spinweb, usability, website

Better usability in conference websites

In: Design| Marketing| Technology

26 May 2010

As a speaker, I attend and present for a lot of conferences. As an attendee, I register for events online and consume information primarily online via the conference website. As a speaker, I submit proposals for presentations with the intention of presenting at the conference.
As I analyze conference websites, I see a lot of opportunities [...]

Top 5 things to consider when redesigning your website

In: Design| Marketing| Productivity| Technology

29 Apr 2010

I had a wonderful time speaking for ISAE yesterday and serving on a panel on website redesign projects. After my keynote presentation and a great lunch, we had some excellent Q&A around what leads to a successful website redesign project. Special thanks to Katie Voorhest for inviting me to speak and for being one of [...]

Law firm marketing plans and how video can help

In: Marketing| Technology

22 Apr 2010

I was in Reach class (which is life-changing, by the way) yesterday engaged in a lively discussion with CJ McClanahan and the rest of the class about how to differentiate our businesses from the competition. One of our class members, James MacAbee, is an attorney and we were brainstorming some ways that attorneys can [...]

Nonprofit web design and why it matters

In: Design| Marketing| Technology

15 Apr 2010

Modern websites should follow some standard best practices in design and usability in order to be effective as marketing and communications tools. Smart businesses understand that following these best practices leads to increased sales and revenue.
However, nonprofits also need to understand how design and usability affects their revenue. Nonprofits are interested in many of the [...]

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Tags: blog, blogging, charityvillage.com, communication, communication tools, Design, donations, invest, Marketing, non-profit organization, non-profit technology, nonprofit, nonprofit status, nonprofit website, nonprofits, usability, web designs, website

Associations: Is it time to eliminate the newsletter?

In: Marketing| Technology

26 Mar 2010

As we all know, paper is getting less relevant. Many associations are scrambling to “go green” with their newsletters in an effort to reduce costs and make use of electronic means of delivery. Kudos for this!
However, what most associations are doing is simply emailing out a PDF version of the newsletter they used to print. [...]

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Tags: associations, blog, blogging, email, facebook, linkedin, Marketing, social media, twitter, website

Don’t send me “e-news”

In: Design| Marketing| Technology

19 Mar 2010

I see a lot of email newsletters. They vary in their degrees of design quality, content, and general appeal. However, over 90% of them (made-up statistic for CJ McClanahan) fall into the trap of being simply “e-news”. Some of the titles are even things like “March E-news”, “E-news from Company XYZ”, or “March Newsletter”.
These are [...]