What did I ship in 2011?

What did I ship in 2011?

A while back, Seth Godin wrote a great post listing the things he shipped in 2010. Taking some inspiration from his post, I am also listing the things I shipped this past year.

I’m not a big fan of getting all reflective, goal-hungry, and sentimental when a new year rolls over (I prefer a more constantly-flowing kaizen approach) but this my one year-end indulgence. As Seth said, it doesn’t matter whether these things were a hit or not (though thankfully they were all successful!), just that I shipped them. Here is my list.

  • Delivered two presentations at the CMS Expo in Chicago
  • Launched a highly successful and innovative QR code scavenger hunt for the Massage Therapy Foundation
  • Donated over $2,000 in money and services to worthy non-profits
  • Won the “Supplier of the Year” STAR Award from ISAE
  • Delivered presentations at national conferences from Massachusetts to California
  • Concepted, organized, and marketed a successful first-ever ROWE Bootcamp
  • Launched the ROWE Online Training Community
  • Launched the Massage Learning Network – an e-learning community for massage therapists
  • Ran a highly-successful B2B Power Team meeting for my BNI Chapter
  • Completed the Thrive Progam from Reachmore
  • Won three Addys at the 2011 Addy Awards
  • Registered SpinWeb as an an official Authorize.Net reseller
  • Became a BNI Training Ambassador and launched the BNI Central Indiana Advanced Business Training program
  • Moved SpinWeb to a great new office

Most of these things were done with help from my outstanding team at SpinWeb. A huge thank you goes out to those who contributed and assisted.

I enjoyed this exercise and it helped me see 2011 with a new perspective. It also helped me see what things I wanted to ship but didn’t, which makes for a some nice goals for 2012.

What did you ship in 2011? I would love to hear via your comments below.

No, you don’t need a stupid social media policy

No, you don’t need a stupid social media policy

Social media in the workplace is (still) a popular topic of discussion. While those of us living in our marketing/tech bubbles see social media as just everyday communication, there are still many large organizations that are struggling to figure out how to use it, how to leverage it for business advantages, and how to minimize risk.

Based on what I’ve observed, there is a popular notion related to social media floating around among consultants that really bugs me. When discussing social media in the workplace and in business communication, the battle cry seems to be “you need a social media policy!”

No, you don’t.

A social media policy sounds like a good idea on paper but let’s look at the message it sends. First of all, let’s agree that social media is not some weird, magical new thing that requires it’s own set of rules. It’s not. Social media is communication. Technology has changed in ways that allows communication to become more transparent, scalable, and flexible. However, at it’s core it’s still just communication.

Next, let’s agree that our employees are not stupid. As business owners and managers, I’m going to assume that we want to hire smart people that know what they are doing.

Finally, let’s agree to trust our employees. Again, I’m going to take another leap of faith and assume that we want to hire people that we trust. Sound fair?

If all this is true, then why do we feel the need to regulate and hamstring what our employees do on social media?

I, for one, love it when my team members show their personalities on Twitter, write insightful and opinionated blogs, and talk to our clients on Facebook. I trust my employees. I hire smart people. I enjoy what they bring to our team and encourage them to be visible and active online.

“But what about regulations and stuff, Reynolds! Your company is all fluffy marketing and shiny things but I have to worry about compliance and blah blah blah!”

Ok, so what? Is this a social media problem? No. This is a company culture issue. If you hire smart people with common sense and train them adequately to understand what their outcomes are, do you really need a social media policy? Or would you rather set them free to be creative and authentic?

And if you don’t trust your employees, then why are they working for you?

Please stop over-regulating, over-policing, and over-policy-izing your employees. If you trust them, you may just be pleasantly surprised.

Tighten up your LinkedIn display name… or else!

Tighten up your LinkedIn display name… or else!

LinkedIn is great network that I’ve been using for many years. It has many useful applications in sales, networking, personal branding, and career development.

It also has some SEO benefits which I have leveraged before. One of the ways I have used LinkedIn for SEO is by customizing the “last name” field with specific keywords. By adding a descriptive phrase after your last name when editing your profile, you can cause these keywords to show up in the title tag of your profile.

Up until this week, here is what my display name looked like this:

“Michael Reynolds – Internet Marketing Speaker”

Instead of just specifying my last name as “Reynolds”, I instead made it “Reynolds – Internet Marketing Speaker” in order to add these keywords to the title tag of my profile. This was giving me some SEO benefits and I was being found for phrases that contained these keywords. However, yesterday I discovered that my LinkedIn account was locked and I could not log in. I contacted support and today I received this message:

Hi Michael,

In a recent review of your LinkedIn Profile, the name fields of your account reflect information other than your first and last name. The LinkedIn User Agreement requires use of true names rather than pseudonyms, business names, associations, groups, email addresses, or other characters when registering on our site. We believe that any information other than first and last names in the name fields undermines the professional nature of our site and services.

User Agreement:

http://www.linkedin.com/static?key=user_agreement

Please consider this communication as a courtesy notice regarding our User Agreement. We’ve internally noted that your name field is not in compliance. If we receive additional reports and/or discover that these changes have not been made, we will take the appropriate action. To avoid any interruptions in service, please use the link below to update your name fields and ensure that it only contains your first and last name:

Name and Location Settings:

https://www.linkedin.com/secure/settings?nameloc

Thanks for your cooperation in this matter.

Regards,

Amy
LinkedIn Privacy Team

Interesting! Either the terms of service changed, or I did not pay attention to them. I’m normally a stickler for following the TOS of social networks so I’m a little annoyed with myself for missing this.

I quickly corrected it and Amy from LinkedIn was kind enough to unlock my account but I’ve noticed others doing this as well so I wanted to issue a warning about this so others don’t fall prey to the same violation that I experienced.

So tighten up your LinkedIn display name… or else! :)

How to use email redirect

How to use email redirect

Email has been around for a long time and most people have gotten the hang of it. Yes, there are many times when people violate basic email etiquette but in general, it’s pretty mainstream technology.

However, there is one email function that I wish more people used: redirect.

Redirect is an awesome function that makes communication much more efficient in certain cases. Most of the time, if someone wants to send an email on to someone else and delegate the responsibility for followup to the recipient, he or she will forward the message. Then, the recipient will have to either start a new email to the original sender (which eliminates the original message thread), or reply and then swap out the email address so that it correctly gets sent back to the original sender.

However, there is a more efficient way to do it. By using the redirect button, the email gets sent on to the new recipient while preserving the email address of the original sender. This means that it looks to the new recipient as if the email was originally sent to him or her. This also makes it very easy to reply to the original sender.

In Apple Mail (you are using a Mac, right?) instructions for using redirect can be found here . I’ve customized my Apple Mail toolbar to display the button at all times. Apparently you need a plug-in to do it in Outlook. Thunderbird also has an add-on for it.

So if you, as person B, receive an email from person A and you need to delegate it to person C to reply to person A, use the redirect button instead. It will save person C some time and effort and is a smoother hand off.

Want more interaction online? Ditch the photo of your dog.

Want more interaction online? Ditch the photo of your dog.

Now before you start flaming me and accusing me of being a dog-hater, rest assured that I am not. I love animals and have had numerous pets, including both dogs and cats. My cat is awesome. Now, with that out of the way…

A lot of people I talk to wonder how to get more interaction online. They say things like “how do I get more Twitter followers?” and “how do I get more people to talk to me on Facebook?” and “how do I get more LinkedIn connections?”

There are lots of ways to get better results on social media but one of the most simple things you can do is to simply use a good, high-quality, real photo of yourself. It may sound obvious but I run into all sorts of people online who use photos of their dogs, babies, flowers, or cartoons as their profile photos. Then they wonder why people don’t accept their connection requests, follow them, or take them seriously.

Want some data? I did a LinkedIn poll recently that gathered some great feedback on this issue. Out of 324 people who responded, 63% said they were less likely to interact with someone who did not use a real profile photo. You can see more details on the LinkedIn poll itself which includes demographic data.

So what does this mean for business people (including job seekers)? Simple: if you value networking, marketing, and branding as key components of your business growth and you want to use social media in a business context, be sure to use a real profile photo to maximize interaction.

17 productivity hacks and tools that help me accomplish more

17 productivity hacks and tools that help me accomplish more

I’m a pretty busy guy. I own a web solutions firm. I run a social media and technology consulting practice. I work for a workplace productivity training company. I speak at events around the country. I volunteer on non-profit boards and committees. I write books. I travel (a lot). I serve in my church. I blog. I play the cello in a chamber music ensemble. I build e-learning communities. I also try to fit in lots of tennis and sushi, as well. My friends sometimes ask me how I get so much stuff done. Am I an obsessive workaholic? Well, yes. However, I also make use of a number of productivity hacks and tools in my life and business that help me accomplish more in less time.

Each hack on its own my not be much, but when you add up the time saved and the friction removed with each item, it quickly adds up. Here are my favorite productivity hacks and tools that help me get more done.

1. Use reQall to capture ideas. Anyone who has read “Getting Things Done” by David Allen (affiliate link) is familiar with the idea of ubiquitous capture. This is the idea that if you are equipped to record ideas and action items at all times, then you keep your brain clear for creative focus while at the same time ensuring that nothing falls through the cracks. I love reQall because it lets me simply speak notes into my iPhone which are then transcribed and emailed to me for later processing.

2. Use Tungle to schedule meetings. I cannot find the words to explain how much I heart Tungle. How much time is typically wasted playing phone tag or sending emails back and forth doing the “when are you free” dance? Tungle solves all that by allowing me to book meetings in 30 seconds by sending out a link that allows others to see my open times, suggest time slots, and automatically add meetings to my calendar. I think anyone who doesn’t use Tungle is stark raving mad.

3. Use TextExpander to save typing. How often do we type the same blocks of text over and over? Meeting details, locations, addresses, messages, etc. TextExpander allows me to save commonly used blocks of text into an archive and then magically pop them into data fields with a simple shortcut. For example, my email signature becomes “ssig”, my name becomes “nname”, and my Tungle link becomes “ccal”. It saves tons of time and helps me maintain my workflow without copying and pasting things. TextExpander is for Mac only but I’m sure there is some Windows alternative out there but I wouldn’t know about that.

4. Use the same GoToMeeting details for all my meetings. Not everyone knows this but you can set up a recurring meeting in GoToMeeting and simply re-use that meeting over and over. You just schedule a meeting, check the box that says “Recurring meeting” and poof! Use the same meeting details over and over. You never have to set up another meeting again. The bonus hack with this is that I have a TextExpander shortcut set up so that when I type “ggoto” it drops in the meeting URL and other details into emails or calendar invites so I can effortlessly schedule meetings and send GoToMeeting info in a matter of seconds.

5. Follow Inbox Zero. Merlin Mann made Inbox Zero popular during a talk he gave at Google. I have since adopted and tuned the system to help me process email faster and be more productive as I manage it. It takes discipline but when I follow the system, it helps me get more done.

6. Keep up with online articles using Instapaper. I subscribe to a lot of blogs and see lots of information go across my radar on a daily basis. I love this because it keeps me informed and helps me stay in a state of continuous learning. However, if I read everything in real time I would get nothing done because I would be reading blogs and articles all day. Instead, I save interesting articles to Instapaper and then catch up with them on my iPad when I have more focused reading time, such as when I’m on a plane or winding down at night. This helps me avoid missing useful educational material while not letting the input slow me down.

7. Migrate to a Kindle. I love to read but transporting a bunch books when traveling is cumbersome. Once I went Kindle, I never looked back. For those who use the common retort “but I like the feel of a real book” I say: give the Kindle a try. Trust me. It is awesome. I love being able to carry an entire book collection with me on a tiny device that gives me the ability to choose what I want to read any time and switch books with the click of a button. And it looks and reads like real paper. The Kindle is truly a revolutionary device. Oh, and don’t waste your time on the alternatives like the Nook, etc. Go Kindle. Trust me. Since moving to Kindle, I find myself finishing more books than I ever did before.

8. Use a hands-free cellphone device. Talking on the phone can take up a good portion of my day. This includes sales calls, client meeting, returning voice mails, etc. By keeping a hand-free device handy, I can turn driving time into productive meeting time. Yes, I realize that even with a hand-free device there is still an element of distraction while talking and driving so please don’t yell at me for suggesting this. Just be careful. It’s amazing how many phone calls I can get through as I drive from one destination to another with a bluetooth headset. It’s also helpful as I walk around the office or do other non-intensive tasks. I can also get a lot of laundry folded while returning phone calls! My favorite is the Plantronics Voyager Pro+. It looks dorky but has excellent sound quality.

9. Leave actionable voicemails. How often do we play phone tag with someone by leaving voice mails that say “call me” with no additional details? Sometimes you really do need to discuss something in real time, such as sensitive or emotionally-charged issues. However, much of the time we spend too much time playing phone tag unnecessarily when we could be moving action items along by leaving better voice mails. When I leave a voice mail, I usually leave very specific details that give the other person information on exactly what needs to be done. Sometimes I can leave a message that simply answers the question clearly and specifically. Other times I leave details on where the information can be found online. I will sometimes even briefly offer multiple options/answers for different scenarios. The point is, I leave details that are useful to the other person, rather than just saying “call me back.”

10. Convert “coffee meetings” to video conferences. If you do a lot of networking like I do, you probably get asked to “get together for coffee” quite a bit. While there is nothing wrong with having coffee (or in my case, a smoothie) with people, a lot of the time these are simply exploratory meetings that may or may not be a good use of your time. If I said yes to every request to get together for coffee, I would be spending all my time driving to Starbucks. So if someone asks me to have coffee as a “get to know you” meeting, I suggest that we do a short video conference (or phone call) instead. This helps keep the meeting short and more actionable. There is something about meeting at a coffee shop that seems to make meetings last longer and lack focus but a video conference or phone call tends to be a medium more conducive to a clear agenda and an actionable conversation. With so many options for video conferencing, like Skype, GoToMeeting, and Google+, there is really no excuse to avoid it. If both parties don’t have a webcam, do a phone call instead.

11. Use Highrise for a CRM. Just about all organization need a good CRM to keep track of contacts and opportunities. Highrise is the best CRM I’ve found for those needing something simple and easily accessible. The thing about Highrise that makes me productive is the fact that it removes friction from the process. I’ve used CRMs in the past that required me to log in, paste in notes, click a bunch of buttons, and generally jump though hoops to get things done. This either caused me to waste time in the application, or not use it all all, which is even worse. Highrise makes tracking communication almost effortless. I can Bcc my Highrise dropbox to record correspondance, I can set up opportunities in a couple of clicks, and I can set up tasks and reminders in seconds. Additionally, I can record voice notes using the iPhone app and append them to contacts while on the go. This saves me even more time.

12. Manage my social networks with HootSuite. I have profiles on all the major social networks and I also manage accounts for a few other organizations. HootSuite lets me manage them all in one place. It also lets me schedule certain posts using an editorial calendar which lets me focus my time and accomplish more by batching my distribution and block scheduling when I work on my social marketing.

13. Store receipts in the cloud with Shoeboxed. I used to hang on to business receipts and then toss them all into a big file cabinet periodically. Then, if I ever needed them again it would be a nightmare since I had no real filing system. It was also annoying to hang on to all that paper while traveling. Now, I simply scan business receipts using the Shoeboxed app on my iPhone, discard the paper, and all my receipts are now stored in a nice, organized, searchable database online. This saves time and effort, not to mention storage space. Shoeboxed saves me even more time when I want to create an expense report. I just select the receipts I want to include and it generates an accountant-friendly expense report in seconds.

14. Manage personal finances using Mint. I think Mint is the greatest thing since sliced bread. It’s a personal finance app that lets you bring all your accounts into one dashboard, manage budgets, and track spending with a few clicks. It eliminates the need for budget spreadsheets, recording transactions, and doing math (gasp!) to get an analysis of your finances. Mint keeps it all in one place and even has a mobile app for when you’re on the go. Mint saves me incredible amounts of time on personal finances.

15. Use OpenTable to schedule dinner appointments. Ok, so this is not always a problem but I do sometimes spend more time than I want to when I’m trying to set up a dinner appointment and I go through the routine of choosing restaurant options, calling around to see who has reservations available, and getting it booked. Rather than go though that routine, I pull up the OpenTable app on my iPhone, let it locate me and suggest restaurants near me, and then choose from available reservation times to book my dinner appointment. It all gets done in a matter of seconds. OpenTable does save a little bit of time but for me it’s more about eliminating friction from the process.

16. Keep a todo list in Backpack. Like Highrise, Backpack is a 37 Signals product and it’s slick. It’s a super-simple todo list, note taking app, and simple project storage system. I organize my todo lists by context (calls, blogs, errands, etc.) and then use the iPhone app to track items throughout the day. Backpack gives me a one-stop repository for all my todo lists and ensures that nothing falls through the cracks.

17. Shop for household supplies with Alice. I hate going to the store. For this reason, I love Alice. When I’m about to run out of an item like paper towels, deodorant, or toothpaste, I simply scan the product barcode with the Alice app on my iPhone to add it to my shopping cart. Then, once I reach a critical mass of items, I place the order with a few clicks and a big blue box containing my items appears on my doorstep a few days later. It’s like magic! I cannot even begin to add up how much time I’ve saved by eliminating shopping trips since using Alice.

These are some of the productivity hacks and tools that help me get more done in the limited time I have. Do you have any favorite techniques that work well for you? Please share below.

Augment data collection with LinkedIn Polls

Augment data collection with LinkedIn Polls

A lot of organizations are interested in gathering data in order to make better decisions. Whether it’s marketing, sales, recruiting, HR, or other functions, good data can help us make better decisions.

While there are plenty of enterprise solutions for surveying employees and constituents (such as solutions provided by Chris Woolard at Walker in Indianapolis), what if your needs are more modest and you want to do some quick and dirty data collection? For this task, I absolutely love LinkedIn Polls.

With a LinkedIn poll, you can set up a single question, create multiple choice answers, and then collect responses along with detailed demographic information. LinkedIn Polls is dead easy, powerful, and social. Not only can you easily create polls, but you can easily post them to networks, contacts, and groups. LinkedIn also makes it easy to share your poll on other social networks or even embed it on your website.

If you are a presenter, like me, you can use LinkedIn Polls to gather data to use in your presentations. If you are a marketing director, you can use polls to support your decisions and initiatives when reviewing strategies with your team. If you are a non-profit exec, you can use polls to satisfy boards of directors who are looking for data to support decisions.

I created a simple poll for one of my upcoming presentations on personal branding. If you view this social media profile photo poll, you’ll see that it displays all sorts of interesting information on the people who responded, like:

  • Age
  • Gender
  • Seniority

It also allows you to filter by specific responses to see which groups favored which responses.

Is the LinkedIn Polls app an enterprise-level survey tool? No. However, for simple needs it can be a powerful and inexpensive way to gather data.

Additionally, the more groups you join and the more connections you make, the more higher your chances are for getting a critical mass of data to use in your reporting. That’s yet another reason to work on building a strong LinkedIn profile.

Will Google+ make board meetings more efficient?

Will Google+ make board meetings more efficient?

Google+ is the newest shiny social network on the block and a lot of people are enjoying the functionality offered by this network. One of the most interesting features of Google+ is the video conferencing feature, called “hangouts.”

Hangouts allow up to 10 people to conduct a video conference at no charge as long as they have high-speed Internet and good quality microphones and webcams. I included a demo of hangouts in my post on video conferencing options.

I think this could be very useful to association boards that are often made up of individuals who are in different geographic locations. Additionally, volunteer boards are often short on funds which can limit the number of face to face meetings they can have. This means that conference calls are often used to communicate between meetings but lots of people on a conference call can sometimes get unwieldy.

Video conferencing can make meetings more personal and can help the conversation flow a bit more naturally than it does on a conference call with audio only. Google+ hangouts work remarkably well and have the added benefit of using VoIP, which eliminates the need for toll-free call-in numbers or burning cell phone minutes.

I serve on more than one association board and I’ve suggested to one that we try video conferencing next time. I would love to hear if any other boards are using video conferencing either with Google+ or other systems. If you are moving to video conferencing, please share your experience below!

QR codes on postcards? Stop the madness!

QR codes on postcards? Stop the madness!

Ok, so I think everyone knows my take on QR codes by now. I think they have very useful applications in some contexts, but I am frustrated to see so many marketers acting like they should be used to push more marketing at people.

Just to prove that I’m not a QR-hater, here is an interesting story of how the Wall Street Journal got it right. This is an outstanding use of QR because they identified the context as appropriate for QR (someone sitting down with a newspaper) and they encouraged sharing, rather than pushing more marketing. Brilliant!

However, for every great example of QR code usage, there are a million (made-up statistic) examples of poor usage. For example, I often get postcards in the mail that feature a big shiny QR code on it. Next to the code, it usually says something like “scan this code for a special message!” Hmmm… is that really a good conversion system?

Let’s analyze this. First, where do most people receive these postcards? Yep, at their offices. Next, where do most people typically sort through the mail? Yep, at a desk (with a trash can nearby). Finally, what is usually sitting on that desk? You guessed it… a computer! Now, if I have a postcard in my hand while I’m sitting at my computer, why would I pull out my phone, open an app (that I may or may not have on my phone already), carefully scan this little box, and then look at the tiny screen on my phone while it pulls up some content? Wouldn’t it be easier to just turn to my computer and type in a website address in a full browser?

Aside from incorrectly assessing the context of the recipient, the other issue is that most of the postcards I receive simply encourage me to scan the QR code just to get more marketing. What’s my incentive? Why not offer me something of value instead and clearly explain it? What is a “special message?”

Before jumping on the shiny QR bandwagon, I think it’s important to answer two questions:

  1. Is QR the easiest way for my constituents to get this information in the context that they will be getting my message?
  2. What is their incentive to ask for it?

Sometimes the answer to the first question is yes, which means you can happily QR to your heart’s content. However, let’s stop using QR codes because we can. Let’s start using them because we should.

So… what do you do?

As a by-product of what I do, I am constantly in a hyper-aware state in which I notice marketing “fails” and technology issues all around me. It’s somewhat of a curse. While others are happily enjoying themselves at movies, restaurants, and events, I am looking at all the ads and calls to action around me and cataloging what is being done well and what tactics could be improved.

  • “Should they be using X call to action instead of Y call to action”?”
  • “Could the usability of this kiosk be improved?”
  • “Is that really an appropriate use of a QR code?

I usually keep these thoughts to myself but I sometimes end up amusing those I am with by sharing my peanut-gallery commentary.

Sometimes I can’t resist taking a photo to capture the “fail” because it’s just too good. For instance, I recently walked through an office building and saw this tagline printed on a big, pretty sign in the window of one of the companies in that building:

Sign that says: Customized solutions using best-in-class technologies to accelerate business results

Really? Your business does “customized solutions using best-in-class technologies to accelerate business results?” Wow… I need some of that.

It got me thinking about how easy it is to fall into “marketing-speak” and pretend that everyone can easily figure out what you do. Even if your product or service makes perfect sense to you, your customers and prospects may not understand. It’s important to be clear and direct when describing what you do and how you help people.

This company may have an awesome product or service but I have no idea what it is.

Let’s all try harder to speak plainly about what we do so our customers know how to buy from us.