Archive for the ‘Technology’ Category

I always enjoy hearing stories of small business owners using social media to generate leads and connect with new clients. As much as I encourage people to give social media a chance, it’s the real-world case studies that speak the loudest.
Jim DeWitt is an owner at DeWitt Insurance Group and is a member of my [...]

I was extremely amused by a story I saw today about the new Droid smart phone offered by Verizon. I always get mildly amused when I see the next “iPhone killer” but this one in particular got my attention because of the direct head-to-head challenge to the iPhone as seen in this teaser commercial.
Is the [...]

You may be familiar with branding as it relates to companies and organizations. A company’s brand is the essence that should affect everything it does. How often, however, do we pay attention to our personal brands?
Yes, a person has a brand. Anyone who works, communicates, or participates in society at any level has a personal [...]

The quality of your photos can make or break a website design.
The right photos make a huge difference in the overall impression and effectiveness of your website. I’ve seen many otherwise decent websites that are ruined by poor photo choices or low-quality photos.
Do not skimp on photography. The best case scenario is to have custom [...]

What’s a social media zombie? It’s a term I affectionately use for someone who has profiles on social networks but uses them at about 10% capacity. Here are some ways to determine whether you are a social media zombie:

You have a LinkedIn profile but less than 10 connections
Your Facebook, LinkedIn, or Twitter profile has no [...]

I still see this over and over on Facebook: profiles used as company accounts. This is an incorrect use of Facebook and of social media in general. A personal profile on Facebook is meant for a person. No one wants to engage with a Facebook user that has a company name as the profile name [...]

I finally got annoyed today at the number of “noisy” emails I was getting from Overstock.com so I decided to unsubscribe. Never mind that I was already annoyed with Overstock.com because of the frequency of sending, low content quality, and difficulty in unsubscribing. That’s a story for another time but it will suffice to say [...]

At SpinWeb, we are big advocates of hosted solutions. This philosophy of outsourcing hosting and software is also sometimes called “Cloud Computing” or “Software as a Service” (SaaS). Despite the current trends and data that support the wisdom of a hosted solution, I still frequently encounter resistance from some business owners and, more frequently, IT [...]

I meet a lot of business owners and department heads who are curious about social media. Some embrace online tools and immediately see the value. They enjoy using social media to promote their businesses and make connections. Others approach it from a different perspective: it looks like work to them.
As I educate others and evangelize [...]

I’ve been asked many times recently what the difference is between a Facebook fan page and a Facebook group. It’s a great question and the two are similar enough that it can sometimes be confusing.
Here’s my short answer: if you have a logo and a legal entity, you probably want a fan page. Otherwise, you [...]




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