This week, Matt forwarded a great article to me from SiteProNews. The article is titled “Websites: It’s the Experience Stupid“. The article had a great point to make about the experience that you provide to your audience. However, the point that spoke to me most of all was this one:

“Today every business has a website but so many are sterile, impersonal and lack any kind of meaningful experience for the visitor. Businesses spend so much time worrying about driving traffic to their websites that they forget what happens when people arrive.”

I’ve gone on similar rants before about this and it is one of my biggest pet peeves. So many businesses are indeed obsessed with search engine traffic, rather than a great design and a great user experience on their web sites. Step one is to create a beautiful and pleasant user experience on your web site and ensure that your message is compelling. After that, you can start driving visitors to your site. Reversing those priorities is a waste of money.

Thoughts? Your comments are welcome.