Tara from SpinWeb sent out a hilarious link today. Do yourself a favor and take a break to watch this video:

http://www.makemylogobiggercream.com/

While this gave us all a good laugh, it is also sad commentary about the challenges we face as creative professionals. Do the things in this video spoof really happen? Yes, sometimes we do get requests to “make the logo bigger”, “get rid of the whitespace”, or otherwise simply ruin the design based on the short-sighted whims of the CEO or Director of Something-Or-Other. Do we love our clients? Yes. Do we want our clients to at least listen to our recommendations? Yes. As creatives, we certainly don’t want to slip into a the trap of arrogant complacency. However, we were hired based on our expertise and track record. Keeping that in perspective will make for a happier team and a more successful project.