I love seeing our clients do creative things using social media. I noticed Eventful Florals doing something interesting recently that I thought was a great idea. They are offering a 10% discount to anyone who becomes a fan of Eventful Florals on Facebook. This is great because their customers feel great about getting a special deal, while Eventful Florals now has a growing list of permission-based contacts who have opted in to receiving updates via the fan page.

Additionally, Eventful Florals is distributing “daily tips for the modern bride” via Twitter, which is also awesome. Brides-to-be will follow to get wedding planning tips (very valuable info) and Eventful Florals gains a captive audience of potential customers. The updates are also posted to the fan page.

Kudos to Eventful Florals for being innovative and using social media to build value and grow brand awareness with permission marketing.

Oh, and they have a nice web site, too