With all the different mediums available to us today, it can be an overwhelming task to try to keep up. For this reason, I recommend writing content that you can re-use. When blogging, for example, use the same post in your blog, your email newsletter, your Smaller Indiana blog, your Facebook note, and send a link out on Twitter. Then, if you have a need to present information at a speaking engagement, turn it into a presentation or a BNI Educational Moment.

Don’t re-invent the wheel in every medium… re-use your content and get more mileage from every piece.