I had a great weekend at the AMTA National Board Meeting in Park City, Utah. As usual, I thoroughly enjoyed networking with other AMTA volunteers and got to spend time with old friends.

As I tend to do, I also posted updates from the board meeting via Twitter so that my chapter members could follow along. When I do this, I inevitably get asked about it with curious questions. After I explain what I am doing, whether it’s using Twitter, Facebook, LinkedIn, my web site, or some other tool, the typical response is “I don’t have time for that”, or “I’m not interested in spending that much time in front of the computer”, or my favorite: “I’m too old for that.”

It’s frustrating to me when viable marketing and networking tools get marginalized just because they are “new” and unfamiliar.

So what you’re saying is that you don’t have time to build your business? You don’t have time to find new clients? You are too old to connect with a growing base of potential clients who are listening for your message online?

I continue to collect stories from businesses (including my own) who are giving and receiving referrals using Twitter, finding new clients on Facebook, and finding valuable networking partners on LinkedIn. These businesses are also investing in a great web site to properly promote their businesses.

Take a second look. Do you have time to invest in your business? Or do you not have time for that “computer stuff”?