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	<title>Comments on: Social Media Will Not Fix Your Marketing Strategy</title>
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	<link>http://www.michaelreynolds.com/marketing/social-media-will-not-fix-your-marketing-strategy/</link>
	<description>Marketing / Social Media / Technology / Productivity Speaker and President/CEO of SpinWeb</description>
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		<title>By: derekmcclain</title>
		<link>http://www.michaelreynolds.com/marketing/social-media-will-not-fix-your-marketing-strategy/comment-page-1/#comment-215</link>
		<dc:creator>derekmcclain</dc:creator>
		<pubDate>Tue, 26 May 2009 01:45:26 +0000</pubDate>
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		<description>Very good points.  I love the magic bullet reference as well as Robby&#039;s gun reference.  Social media to me is a supplement.  It must be used in combination with other marketing efforts.  The other marketing efforts must be solid.  Social media cannot be your crutch.</description>
		<content:encoded><![CDATA[<p>Very good points.  I love the magic bullet reference as well as Robby&#8217;s gun reference.  Social media to me is a supplement.  It must be used in combination with other marketing efforts.  The other marketing efforts must be solid.  Social media cannot be your crutch.</p>
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		<title>By: Robby Slaughter</title>
		<link>http://www.michaelreynolds.com/marketing/social-media-will-not-fix-your-marketing-strategy/comment-page-1/#comment-211</link>
		<dc:creator>Robby Slaughter</dc:creator>
		<pubDate>Fri, 22 May 2009 04:34:07 +0000</pubDate>
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		<description>Social media is not a magic bullet---it&#039;s more like everyone in the country suddenly realizing they have a gun. The power to create messages and influence the market is no longer just in the hands of a few people with massive advertising budgets. Instead, it is individual people who are creating and empowering brands through authentic interaction.

Ignoring social media is foolish, and treating it as another channel is futile. The revolution has begun!

@robbyslaughter</description>
		<content:encoded><![CDATA[<p>Social media is not a magic bullet&#8212;it&#8217;s more like everyone in the country suddenly realizing they have a gun. The power to create messages and influence the market is no longer just in the hands of a few people with massive advertising budgets. Instead, it is individual people who are creating and empowering brands through authentic interaction.</p>
<p>Ignoring social media is foolish, and treating it as another channel is futile. The revolution has begun!</p>
<p>@robbyslaughter</p>
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		<title>By: Michael Reynolds</title>
		<link>http://www.michaelreynolds.com/marketing/social-media-will-not-fix-your-marketing-strategy/comment-page-1/#comment-209</link>
		<dc:creator>Michael Reynolds</dc:creator>
		<pubDate>Thu, 21 May 2009 20:24:09 +0000</pubDate>
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		<description>Thanks, Gloria! I appreciate the note. Let me know how I can help.</description>
		<content:encoded><![CDATA[<p>Thanks, Gloria! I appreciate the note. Let me know how I can help.</p>
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		<title>By: Gloria</title>
		<link>http://www.michaelreynolds.com/marketing/social-media-will-not-fix-your-marketing-strategy/comment-page-1/#comment-208</link>
		<dc:creator>Gloria</dc:creator>
		<pubDate>Thu, 21 May 2009 20:02:31 +0000</pubDate>
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		<description>Laura Allen suggested I follow your expertise. So i&#039;m looking to hear about more. Gloria</description>
		<content:encoded><![CDATA[<p>Laura Allen suggested I follow your expertise. So i&#8217;m looking to hear about more. Gloria</p>
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