Ok, I know I’m somewhat of an idealist here but it really bothers me when I get added to 50 different email lists simply because I joined the Indianapolis Chamber. I realize that as a member, one benefit is that I have access to other members’ contact information and they have access to mine. However, just because you have my email address does NOT mean that I have asked to be on your email list.

I get press releases, poorly-designed newsletters, product promos, and all sorts of messages from companies that I’ve never heard of or have no relationship with. And guess what? Since they’ve spammed me repeatedly, I now have no desire to ever work with them. Many of these newsletters don’t even offer a way for me to unsubscribe!

This is a very impolite and dangerous practice. Spamming a large group of people who have not given you permission is a great way to get your email server blacklisted after enough people flag your message as spam in their email applications.

Try building a permission-based list instead. Invite people to sign up via your web site. Become active in social media. Mention your newsletter as you network. All these activities build a strong permission-based list.

And while you’re at it, make sure your newsletter is interesting and useful!