Among other things, running a business is about competition. As a business owner or marketing director, you are constantly making a case for why prospects should buy from you and not your competitor.
The good news is, your competition is most likely not paying attention to the details that make a difference to your customers. Here is how they do business.
1. When you call, you get an auto-attendant instead of a real person. How irritating!
2. Their website is difficult to use, ugly, and won’t let you get the information you need. This means you have to call and navigate an auto-attendant.
3. It takes them days or weeks to answer emails and phone calls.
4. You can’t find social media profiles for anyone who works there and so you feel disconnected. You lack loyalty for the people you are working with because you don’t know anything about them.
5. Their pricing is vague and unpredictable.
6. They spam their customers, prospects, and local chamber databases with email newsletters that you didn’t ask for and contain more advertising rather than something useful or educational.
7. Their executives and employees don’t network.
8. They create their marketing collateral with Microsoft Publisher and clip art.
Fortunately, this is not how your business has to operate. By doing the opposite, your business will be doing better than most of your competitors. Luckily, they don’t think this stuff is important.
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Jamar Cobb-Dennard
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