You have to care

Posted by on Jun 30, 2011 in Marketing, Technology | 1 comment

Many times when I do speaking and training about social media, I see excitement and enthusiasm from the people I talk to. I like that. I really like that. It makes me really happy to see people getting excited about using new communication tools and methods.

Sometimes, however, I also encounter people who are just the opposite. They whine, they complain, they say “I don’t have time” or “I don’t want to try to keep up with all that stuff” and they defeat themselves before even trying.

I don’t know how many times I can say this: social media is not a chore. It’s not about “learning Twitter” or “getting LinkedIn.”

Social media should be fun. Social communication is about extending your platform to reach new constituents. It’s about magnifying your message. It’s about giving a voice to your passion.

You have passion for what you do? Then you’ll be “good” at social media. Do you have something worthwhile to say? Then you’ll be “good” at social media. Do you care about your customers, members, or constituents? Then you’ll be “good” at social media.

The key is, though, you really do have to care.

  • roundeg

    Fifty years ago many male execs thought they didn’t need to type.  It was a job you hired some one to do for you.  Suddenly everyone had a desktop computer and the folks who didn’t take the time to learn were left in the dust. 

    Those who realized their jobs were changing and CARED enough to to change remained on top. 

    The same is true today.  The business world is once again being turned on it’s ear, and you have to care enough to change with it, or face being left in the dust.