Marketing / Social Media / Technology / Productivity Speaker and President/CEO of SpinWeb
In: Design| Lifestyle| Marketing| Productivity| Technology
30 May 2010There is an abundance of complexity in the world. It occurs pretty much everywhere. Companies create products with way more features than we need, bosses over-complicate policies and procedures, and our government passes ridiculously complex legislation that no one even has time to read.
We do it to ourselves, too. We think we need big, complicated [...]
In: Marketing| Technology
19 Feb 2010I frequently attend networking events during which I meet a variety of business owners. Often we exchange business cards and I continue to notice a trend which disturbs me: the use of consumer email as a business email address.
I often see email addresses using the domain “sbcglobal.net”, “yahoo.com”, or (shudder) “aol.com” listed on a business [...]
In: Marketing
1 Jul 2009I had a meeting with someone today and was turned off by a behavior that I sometimes see from people as they are networking. We had chatted for a few minutes and the conversation was progressing normally. When we got to the part where we exchange business cards, he pulled out his card and casually [...]
In: Design
27 Dec 2007Rob Alan recently sent me a link to an article titled “Logo Misapplication” by Andy Rutledge. I enjoyed the meat of the article and agreed with much of it but I felt compelled to reject some of it. For starters, what I agreed with:
“No, this new logo will not fix your crappy company.”
Right on. [...]
In: Design
5 Nov 2007Tara from SpinWeb sent out a hilarious link today. Do yourself a favor and take a break to watch this video:
http://www.makemylogobiggercream.com/
While this gave us all a good laugh, it is also sad commentary about the challenges we face as creative professionals. Do the things in this video spoof really happen? Yes, sometimes we do get [...]