Posts Tagged ‘branding

Personal branding is becoming more important today as people are becoming more interested in relationships and personal communication. Sales professionals, job-seekers, and professionals in a variety of industries are finding that how they relate to people and how they are perceived in the marketplace on a personal level makes a huge difference in how successful [...]

There is an abundance of complexity in the world. It occurs pretty much everywhere. Companies create products with way more features than we need, bosses over-complicate policies and procedures, and our government passes ridiculously complex legislation that no one even has time to read.
We do it to ourselves, too. We think we need big, complicated [...]

I frequently attend networking events during which I meet a variety of business owners. Often we exchange business cards and I continue to notice a trend which disturbs me: the use of consumer email as a business email address.
I often see email addresses using the domain “sbcglobal.net”, “yahoo.com”, or (shudder) “aol.com” listed on a business [...]

It seems like more and more businesses are starting to use online tools to market and communicate their messages. Social media is new and shiny and companies are eager to find more ways to broadcast commercials using Twitter, Facebook, and other social networks. However, it frustrates me to see that so many businesses are still [...]

In today’s market, credit unions are enjoying renewed popularity among consumers due to their membership-driven policies, personal service, and local community ties. Many people are drawn to these features of their local credit unions and are starting with research on the web.
For this reason, progressive credit unions must capture the attention of these researchers with [...]

You may be familiar with branding as it relates to companies and organizations. A company’s brand is the essence that should affect everything it does. How often, however, do we pay attention to our personal brands?
Yes, a person has a brand. Anyone who works, communicates, or participates in society at any level has a personal [...]

I had a meeting with someone today and was turned off by a behavior that I sometimes see from people as they are networking. We had chatted for a few minutes and the conversation was progressing normally. When we got to the part where we exchange business cards, he pulled out his card and casually [...]

Rob Alan recently sent me a link to an article titled “Logo Misapplication” by Andy Rutledge. I enjoyed the meat of the article and agreed with much of it but I felt compelled to reject some of it. For starters, what I agreed with:
“No, this new logo will not fix your crappy company.”
Right on. [...]

Make My Logo Bigger!

In: Design

5 Nov 2007

Tara from SpinWeb sent out a hilarious link today. Do yourself a favor and take a break to watch this video:
http://www.makemylogobiggercream.com/
While this gave us all a good laugh, it is also sad commentary about the challenges we face as creative professionals. Do the things in this video spoof really happen? Yes, sometimes we do get [...]




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