You have to care
Many times when I do speaking and training about social media, I see excitement and enthusiasm from the people I talk to. I like that. I really like that. It makes me really happy to see people getting excited about using new communication tools and methods. Sometimes, however, I also encounter people who are just the opposite. They whine, they complain, they say “I don’t have time” or “I don’t want to try to keep up with all that stuff” and they defeat themselves before even trying. I don’t know how many times I can say this: social media is not a...
Read MoreSystematic Business Blogging
The benefits of business blogging are numerous. A great business blog can bring benefits in the form of SEO, authority, and increased trust. However, one of the most common complaints I hear when it comes to blogging is “I just don’t have time!” Interested in overcoming this? Read more about it in my guest post for Rhoda Israelov called “Systematic Business Blogging“.
Read MoreThe secret to effective time management in social media
I give regular presentations and training sessions on social media, online marketing, and technology-related topics. My audiences include business owners, professionals, and non-profit teams. 100% of the time I get this question or some variation of it: “How much time do you spend on this stuff?” Variations include: “How do you find the time for all this?” “How many hours a week do you spend online?” “How much time do I need to spend on social media?” My favorite is: “When do you actually work?” If I sense that my audience is truly...
Read MorePersonal Branding with Social Media E-Book
Personal branding is becoming more important today as people are becoming more interested in relationships and personal communication. Sales professionals, job-seekers, and professionals in a variety of industries are finding that how they relate to people and how they are perceived in the marketplace on a personal level makes a huge difference in how successful they are. Social media is enabling us to strengthen our personal brands like never before. In order to address this, I’ve written an e-book to help others understand the dynamics of personal branding using social media and how...
Read MoreBetter usability in conference websites
As a speaker, I attend and present for a lot of conferences. As an attendee, I register for events online and consume information primarily online via the conference website. As a speaker, I submit proposals for presentations with the intention of presenting at the conference. As I analyze conference websites, I see a lot of opportunities for improving usability among them. Why is usability important on a conference website? Probably the most important reason is that it can play a huge part in determining how many people actually register for your event, as well as the quality of the...
Read MoreBook Michael to Speak
Michael is a dynamic and sought-after speaker for conferences, meetings, and trainings. He delivers high-value engaging content for groups of all sizes. Book Michael Now.
