Michael Reynolds
Marketing / Social Media / Technology / Productivity Speaker and President/CEO of SpinWeb
Posts Tagged ‘Design’
Smart, simple solutions
In: Design| Lifestyle| Marketing| Productivity| Technology
30 May 2010There is an abundance of complexity in the world. It occurs pretty much everywhere. Companies create products with way more features than we need, bosses over-complicate policies and procedures, and our government passes ridiculously complex legislation that no one even has time to read.
We do it to ourselves, too. We think we need big, complicated [...]
Top 5 things to consider when redesigning your website
In: Design| Marketing| Productivity| Technology
29 Apr 2010I had a wonderful time speaking for ISAE yesterday and serving on a panel on website redesign projects. After my keynote presentation and a great lunch, we had some excellent Q&A around what leads to a successful website redesign project. Special thanks to Katie Voorhest for inviting me to speak and for being one of [...]
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- Tags: business, chance, communication, consider, Design, human-computer interaction, jakob nielsen, maximize, new website, project leads, projects, redesign, request for proposal, success, successful website, technical communication, things, tips, top 5, usability, web design, website redesign, your website
Nonprofit web design and why it matters
In: Design| Marketing| Technology
15 Apr 2010Modern websites should follow some standard best practices in design and usability in order to be effective as marketing and communications tools. Smart businesses understand that following these best practices leads to increased sales and revenue.
However, nonprofits also need to understand how design and usability affects their revenue. Nonprofits are interested in many of the [...]
Don’t send me “e-news”
In: Design| Marketing| Technology
19 Mar 2010I see a lot of email newsletters. They vary in their degrees of design quality, content, and general appeal. However, over 90% of them (made-up statistic for CJ McClanahan) fall into the trap of being simply “e-news”. Some of the titles are even things like “March E-news”, “E-news from Company XYZ”, or “March Newsletter”.
These are [...]
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- Tags: Design, email, Marketing, usability
How does building websites change the world?
In: Design| Lifestyle| Marketing| Productivity| Technology
14 Feb 2010At SpinWeb, we create professional websites and online marketing initiatives. We’ve been doing it since 1996 and have gotten very good at it. We’ve gotten so good at it that it amazes me how fast and how well we deploy new websites on time, on budget, and with amazing design quality.
Sometimes, however, I think we [...]
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- Tags: Design, indianapolis, Marketing, spinweb, website
Your call to action should be a click
In: Design| Marketing| Technology
6 Feb 2010I get a lot of email promotions. Some are newsletters I have asked for, while some are spam from Indy Chamber members who have decided to subscribe me to their mailing lists against my will. In any case, one thing I notice about many of these email campaigns is that no matter how well-designed or [...]
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- Tags: Design, Marketing, website
Bad website design is expensive
In: Design| Marketing| Technology
22 Dec 2009Some people think great website design work is expensive. On the surface, this is true since you generally get what you pay for. However, how often do we stop to think about how expensive bad design can be?
Bad design leads to frustrated website visitors who cannot find what they want. If you are a government [...]
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- Tags: Design, Marketing, michael reynolds, spinweb, website
5 emerging marketing tools you need to start paying attention to
In: Marketing| Technology
18 Dec 2009As 2009 wraps up and we look toward the new year, it’s nice to re-evaluate plans for the upcoming year and use the holiday downtime to focus on some initiatives for 2010. I know that the holidays are a great time for vacations but it can also be a great time to work on high-level [...]
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- Michael Reynolds: You've gotta know when to break the rules :) [...]
- Daniel Herndon: May I add something? I once reluctantly met with a person who asked for a meeting - his [...]
- Jamar Cobb-Dennard: This is great, Michael - and especially speaks well to why the best netowkers decline taking every m [...]
- Michael Reynolds: Thanks, Laura! I will be in MN and I can't wait to spend more time with you :) [...]
- Laura Allen: I agree about having a system. I make it a point to give two new people a business card every day. [...]
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- Personal Branding with Social Media E-Book
- Smart, simple solutions
- Better usability in conference websites
- Top 5 things to consider when redesigning your website
- Law firm marketing plans and how video can help
- Nonprofit web design and why it matters
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