Marketing / Social Media / Technology / Productivity Speaker and President/CEO of SpinWeb
In: Design| Marketing| Technology
14 Nov 2009I noticed an interesting article today on The Marketing Technology Blog about Google and its plans to account for website load times in its ranking system. The article was written by Doug Karr, who I respect a great deal and makes some good points. All opinion aside, however, this policy from Google is significant to [...]
In: Design| Marketing| Technology
4 Nov 2009I hate ugly websites. I realize that I have a particular bias as a result of what I do so I’m sure that is to be expected. In fact, people often have fun with me by sending me links to ugly websites just to see how much I cringe.
All fun aside, however, how often do [...]
In: Design| Marketing| Technology
6 Oct 2009The quality of your photos can make or break a website design.
The right photos make a huge difference in the overall impression and effectiveness of your website. I’ve seen many otherwise decent websites that are ruined by poor photo choices or low-quality photos.
Do not skimp on photography. The best case scenario is to have custom [...]
In: Design| Lifestyle| Marketing| Productivity| Technology
18 May 2009At SpinWeb, we have a particular interest in helping local communities thrive and flourish using the Internet. For this reason, we love working with municipalities and agencies within, which includes chambers and economic development alliances. I have been researching both chambers and economic development alliances recently in preparation for an upcoming project and I’ve noticed [...]
In: Design| Marketing| Technology
11 May 2009Every now and then, Jakob Nielsen publishes a great article that really hits home and embodies all the rules we are trying to explain every day as we create web sites for our clients. Take a moment to read this one:
Top 10 Information Architecture Mistakes
It’s a great review of some of the little details that [...]
In: Design| Marketing| Technology
3 May 2009At SpinWeb, we love working with manufacturing companies. So much opportunity exists to help them utilize their websites more effectively to facilitate growth. Many of today’s manufacturers, however, are facing significant challenges in utilizing the Internet to increase sales. So what are some things that make a difference?
1. Invest in a great design. Image matters. [...]
In: Design| Productivity| Technology
11 Mar 2009As a member of a number of associations and networking groups, I receive a lot of surveys. It always amazes me how long and cumbersome most of these surveys are. Inevitably they will be multi-page monsters that require me to type things in and fill in blanks. 99% of the time these surveys end up [...]