Internet Marketing Speaker and President/CEO of SpinWeb
In: Design| Marketing| Technology
19 Mar 2010I see a lot of email newsletters. They vary in their degrees of design quality, content, and general appeal. However, over 90% of them (made-up statistic for CJ McClanahan) fall into the trap of being simply “e-news”. Some of the titles are even things like “March E-news”, “E-news from Company XYZ”, or “March Newsletter”.
These are [...]
In: Marketing| Technology
19 Feb 2010I frequently attend networking events during which I meet a variety of business owners. Often we exchange business cards and I continue to notice a trend which disturbs me: the use of consumer email as a business email address.
I often see email addresses using the domain “sbcglobal.net”, “yahoo.com”, or (shudder) “aol.com” listed on a business [...]
In: Productivity| Technology
6 Jun 2009I have been traveling this week and since I have not yet been lucky enough to find myself on a plane with WiFi, I have been able to catch up on replying to emails in my “Action Required” folder while on the plane.
If you don’t know what an Action Required folder is, read up on [...]
In: Marketing| Technology
5 Mar 2009As a member of a number of local networking organizations, I am always looking for ways to make connections between people in my network of trust. I notice, however, that not everyone is easy to refer to. Some people do a great job of creating a complete LinkedIn profile, have a good web site, and [...]
In: Marketing| Productivity| Technology
18 Sep 2008Email is a powerful tool for communication in business. When used correctly, it can help you move projects forward, gather valuable information, and delegate actions. When used poorly, however, it can become a source of frustration and inefficiency. Here are some proven guidelines for improving the effectiveness of your email communication.
Use a descriptive subject line. [...]