Posts Tagged ‘email

So I found out this week that my session at Blog Indiana is at the same time as Kyle Lacy’s social media presentation. When I found this out I was, of course, a little concerned. Sure, everyone needs help with their email and pretty much all of us want to lower our stress levels, but [...]

As we all know, paper is getting less relevant. Many associations are scrambling to “go green” with their newsletters in an effort to reduce costs and make use of electronic means of delivery. Kudos for this!
However, what most associations are doing is simply emailing out a PDF version of the newsletter they used to print. [...]

I see a lot of email newsletters. They vary in their degrees of design quality, content, and general appeal. However, over 90% of them (made-up statistic for CJ McClanahan) fall into the trap of being simply “e-news”. Some of the titles are even things like “March E-news”, “E-news from Company XYZ”, or “March Newsletter”.
These are [...]

Blogging is hard. I get that. It’s not easy to consistently create new content and make the time to tweak and publish it. However, blogging is one of the best ways to build deeper relationships with your constituents and reach deeper into their networks as well.
Often when I talk about blogging with others, I hear [...]

I frequently attend networking events during which I meet a variety of business owners. Often we exchange business cards and I continue to notice a trend which disturbs me: the use of consumer email as a business email address.
I often see email addresses using the domain “sbcglobal.net”, “yahoo.com”, or (shudder) “aol.com” listed on a business [...]

I finally got annoyed today at the number of “noisy” emails I was getting from Overstock.com so I decided to unsubscribe. Never mind that I was already annoyed with Overstock.com because of the frequency of sending, low content quality, and difficulty in unsubscribing. That’s a story for another time but it will suffice to say [...]

I have been traveling this week and since I have not yet been lucky enough to find myself on a plane with WiFi, I have been able to catch up on replying to emails in my “Action Required” folder while on the plane.
If you don’t know what an Action Required folder is, read up on [...]

As a member of a number of local networking organizations, I am always looking for ways to make connections between people in my network of trust. I notice, however, that not everyone is easy to refer to. Some people do a great job of creating a complete LinkedIn profile, have a good web site, and [...]

Ok, I know I’m somewhat of an idealist here but it really bothers me when I get added to 50 different email lists simply because I joined the Indianapolis Chamber. I realize that as a member, one benefit is that I have access to other members’ contact information and they have access to mine. However, [...]

Email is a powerful tool for communication in business. When used correctly, it can help you move projects forward, gather valuable information, and delegate actions. When used poorly, however, it can become a source of frustration and inefficiency. Here are some proven guidelines for improving the effectiveness of your email communication.
Use a descriptive subject line. [...]




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