Posts Tagged ‘facebook

As 2009 wraps up and we look toward the new year, it’s nice to re-evaluate plans for the upcoming year and use the holiday downtime to focus on some initiatives for 2010. I know that the holidays are a great time for vacations but it can also be a great time to work on high-level [...]

You’ve probably heard all the buzz about blogging by now. As you may have heard, blogging can help build visibility for you and your company through improved search engine rankings and distributed content. Blogging also helps add an element of transparency to your business because it allows your customers to learn more about the people [...]

A couple of weeks ago I had the pleasure of speaking at the Web 2.0 Expo in New York. My session went very well and we got excellent feedback but I also had a wonderful time attending the other presentations and learning from other speakers.
The first session that really piqued my interest was “The Elephant [...]

In today’s market, credit unions are enjoying renewed popularity among consumers due to their membership-driven policies, personal service, and local community ties. Many people are drawn to these features of their local credit unions and are starting with research on the web.
For this reason, progressive credit unions must capture the attention of these researchers with [...]

I always enjoy hearing stories of small business owners using social media to generate leads and connect with new clients. As much as I encourage people to give social media a chance, it’s the real-world case studies that speak the loudest.
Jim DeWitt is an owner at DeWitt Insurance Group and is a member of my [...]

You may be familiar with branding as it relates to companies and organizations. A company’s brand is the essence that should affect everything it does. How often, however, do we pay attention to our personal brands?
Yes, a person has a brand. Anyone who works, communicates, or participates in society at any level has a personal [...]

What’s a social media zombie? It’s a term I affectionately use for someone who has profiles on social networks but uses them at about 10% capacity. Here are some ways to determine whether you are a social media zombie:

You have a LinkedIn profile but less than 10 connections
Your Facebook, LinkedIn, or Twitter profile has no [...]

I still see this over and over on Facebook: profiles used as company accounts. This is an incorrect use of Facebook and of social media in general. A personal profile on Facebook is meant for a person. No one wants to engage with a Facebook user that has a company name as the profile name [...]

I’ve been asked many times recently what the difference is between a Facebook fan page and a Facebook group. It’s a great question and the two are similar enough that it can sometimes be confusing.
Here’s my short answer: if you have a logo and a legal entity, you probably want a fan page. Otherwise, you [...]

I’ve been asked by many people recently to describe what a Facebook fan page is. For this reason, I thought I would write a short explanation.
A fan page on Facebook is a miniature landing page or micro-site on Facebook that serves as a “home base” for your business or organization. It is different from a [...]




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