Stop making excuses and start blogging
Blogging is hard. I get that. It’s not easy to consistently create new content and make the time to tweak and publish it. However, blogging is one of the best ways to build deeper relationships with your constituents and reach deeper into their networks as well. Often when I talk about blogging with others, I hear all sorts of excuses: I’m not a good writer I don’t have time I don’t like to write I don’t know what to write about I wouldn’t be able to keep up with it No one would read what I wrote The list goes on and on. However, like most...
Read MoreHow to make your website socially aware
Social media is everywhere. It’s new and shiny and everyone is trying to figure out how to use it, talk about it, and make money from it. However, once we put aside the hype, it becomes clear that social media is simply an evolution in how we communicate. It does not replace traditional marketing and communication, but rather augments it and breathes new life into what we do. One great way to blend social media into your existing framework is to extend your website and make it more “socially aware”. Your company website is your information hub and should be a high-quality,...
Read MoreGathering stories on personal branding with social media
As some of you may know, I am finishing a book on personal branding with social media. As part of the content, I will be including stories from real people who have utilized social media to enhance their personal brands and achieved success. I would love to hear from people who have used social media and personal branding to land jobs, make sales, and reach professional goals. If you have such a story, please contact me and I would love to do a short interview with you and potentially include you in my book. I look forward to your...
Read MoreI’m tired of social media
Gasp! There, I said it. I have a suspicion that others are thinking it, too. At this particular moment I am tired of social media. I have taken a few days to focus on other things and it has been great. I didn’t post anything to Twitter for a few days, I didn’t spend much time on Facebook, and I didn’t read any blogs. Instead, I did some writing, worked on my book, did some strategic planning for my business, and had some very productive meetings with my team and my networking circles. I think many times I am guilty of getting caught up in the fast-paced, “new and...
Read More5 emerging marketing tools you need to start paying attention to
As 2009 wraps up and we look toward the new year, it’s nice to re-evaluate plans for the upcoming year and use the holiday downtime to focus on some initiatives for 2010. I know that the holidays are a great time for vacations but it can also be a great time to work on high-level strategic items, such as business plans, marketing strategies, and processes. It’s also a good time to make some personal commitments about what you will do differently to build your business. Here are 5 marketing tools that are becoming more relevant all the time. I would encourage you to take a serious...
Read MoreBook Michael to Speak
Michael is a dynamic and sought-after speaker for conferences, meetings, and trainings. He delivers high-value engaging content for groups of all sizes. Book Michael Now.
