No, you don’t need a stupid social media policy

No, you don’t need a stupid social media policy

Social media in the workplace is (still) a popular topic of discussion. While those of us living in our marketing/tech bubbles see social media as just everyday communication, there are still many large organizations that are struggling to figure out how to use it, how to leverage it for business advantages, and how to minimize risk.

Based on what I’ve observed, there is a popular notion related to social media floating around among consultants that really bugs me. When discussing social media in the workplace and in business communication, the battle cry seems to be “you need a social media policy!”

No, you don’t.

A social media policy sounds like a good idea on paper but let’s look at the message it sends. First of all, let’s agree that social media is not some weird, magical new thing that requires it’s own set of rules. It’s not. Social media is communication. Technology has changed in ways that allows communication to become more transparent, scalable, and flexible. However, at it’s core it’s still just communication.

Next, let’s agree that our employees are not stupid. As business owners and managers, I’m going to assume that we want to hire smart people that know what they are doing.

Finally, let’s agree to trust our employees. Again, I’m going to take another leap of faith and assume that we want to hire people that we trust. Sound fair?

If all this is true, then why do we feel the need to regulate and hamstring what our employees do on social media?

I, for one, love it when my team members show their personalities on Twitter, write insightful and opinionated blogs, and talk to our clients on Facebook. I trust my employees. I hire smart people. I enjoy what they bring to our team and encourage them to be visible and active online.

“But what about regulations and stuff, Reynolds! Your company is all fluffy marketing and shiny things but I have to worry about compliance and blah blah blah!”

Ok, so what? Is this a social media problem? No. This is a company culture issue. If you hire smart people with common sense and train them adequately to understand what their outcomes are, do you really need a social media policy? Or would you rather set them free to be creative and authentic?

And if you don’t trust your employees, then why are they working for you?

Please stop over-regulating, over-policing, and over-policy-izing your employees. If you trust them, you may just be pleasantly surprised.

17 productivity hacks and tools that help me accomplish more

17 productivity hacks and tools that help me accomplish more

I’m a pretty busy guy. I own a web solutions firm. I run a social media and technology consulting practice. I work for a workplace productivity training company. I speak at events around the country. I volunteer on non-profit boards and committees. I write books. I travel (a lot). I serve in my church. I blog. I play the cello in a chamber music ensemble. I build e-learning communities. I also try to fit in lots of tennis and sushi, as well. My friends sometimes ask me how I get so much stuff done. Am I an obsessive workaholic? Well, yes. However, I also make use of a number of productivity hacks and tools in my life and business that help me accomplish more in less time.

Each hack on its own my not be much, but when you add up the time saved and the friction removed with each item, it quickly adds up. Here are my favorite productivity hacks and tools that help me get more done.

1. Use reQall to capture ideas. Anyone who has read “Getting Things Done” by David Allen (affiliate link) is familiar with the idea of ubiquitous capture. This is the idea that if you are equipped to record ideas and action items at all times, then you keep your brain clear for creative focus while at the same time ensuring that nothing falls through the cracks. I love reQall because it lets me simply speak notes into my iPhone which are then transcribed and emailed to me for later processing.

2. Use Tungle to schedule meetings. I cannot find the words to explain how much I heart Tungle. How much time is typically wasted playing phone tag or sending emails back and forth doing the “when are you free” dance? Tungle solves all that by allowing me to book meetings in 30 seconds by sending out a link that allows others to see my open times, suggest time slots, and automatically add meetings to my calendar. I think anyone who doesn’t use Tungle is stark raving mad.

3. Use TextExpander to save typing. How often do we type the same blocks of text over and over? Meeting details, locations, addresses, messages, etc. TextExpander allows me to save commonly used blocks of text into an archive and then magically pop them into data fields with a simple shortcut. For example, my email signature becomes “ssig”, my name becomes “nname”, and my Tungle link becomes “ccal”. It saves tons of time and helps me maintain my workflow without copying and pasting things. TextExpander is for Mac only but I’m sure there is some Windows alternative out there but I wouldn’t know about that.

4. Use the same GoToMeeting details for all my meetings. Not everyone knows this but you can set up a recurring meeting in GoToMeeting and simply re-use that meeting over and over. You just schedule a meeting, check the box that says “Recurring meeting” and poof! Use the same meeting details over and over. You never have to set up another meeting again. The bonus hack with this is that I have a TextExpander shortcut set up so that when I type “ggoto” it drops in the meeting URL and other details into emails or calendar invites so I can effortlessly schedule meetings and send GoToMeeting info in a matter of seconds.

5. Follow Inbox Zero. Merlin Mann made Inbox Zero popular during a talk he gave at Google. I have since adopted and tuned the system to help me process email faster and be more productive as I manage it. It takes discipline but when I follow the system, it helps me get more done.

6. Keep up with online articles using Instapaper. I subscribe to a lot of blogs and see lots of information go across my radar on a daily basis. I love this because it keeps me informed and helps me stay in a state of continuous learning. However, if I read everything in real time I would get nothing done because I would be reading blogs and articles all day. Instead, I save interesting articles to Instapaper and then catch up with them on my iPad when I have more focused reading time, such as when I’m on a plane or winding down at night. This helps me avoid missing useful educational material while not letting the input slow me down.

7. Migrate to a Kindle. I love to read but transporting a bunch books when traveling is cumbersome. Once I went Kindle, I never looked back. For those who use the common retort “but I like the feel of a real book” I say: give the Kindle a try. Trust me. It is awesome. I love being able to carry an entire book collection with me on a tiny device that gives me the ability to choose what I want to read any time and switch books with the click of a button. And it looks and reads like real paper. The Kindle is truly a revolutionary device. Oh, and don’t waste your time on the alternatives like the Nook, etc. Go Kindle. Trust me. Since moving to Kindle, I find myself finishing more books than I ever did before.

8. Use a hands-free cellphone device. Talking on the phone can take up a good portion of my day. This includes sales calls, client meeting, returning voice mails, etc. By keeping a hand-free device handy, I can turn driving time into productive meeting time. Yes, I realize that even with a hand-free device there is still an element of distraction while talking and driving so please don’t yell at me for suggesting this. Just be careful. It’s amazing how many phone calls I can get through as I drive from one destination to another with a bluetooth headset. It’s also helpful as I walk around the office or do other non-intensive tasks. I can also get a lot of laundry folded while returning phone calls! My favorite is the Plantronics Voyager Pro+. It looks dorky but has excellent sound quality.

9. Leave actionable voicemails. How often do we play phone tag with someone by leaving voice mails that say “call me” with no additional details? Sometimes you really do need to discuss something in real time, such as sensitive or emotionally-charged issues. However, much of the time we spend too much time playing phone tag unnecessarily when we could be moving action items along by leaving better voice mails. When I leave a voice mail, I usually leave very specific details that give the other person information on exactly what needs to be done. Sometimes I can leave a message that simply answers the question clearly and specifically. Other times I leave details on where the information can be found online. I will sometimes even briefly offer multiple options/answers for different scenarios. The point is, I leave details that are useful to the other person, rather than just saying “call me back.”

10. Convert “coffee meetings” to video conferences. If you do a lot of networking like I do, you probably get asked to “get together for coffee” quite a bit. While there is nothing wrong with having coffee (or in my case, a smoothie) with people, a lot of the time these are simply exploratory meetings that may or may not be a good use of your time. If I said yes to every request to get together for coffee, I would be spending all my time driving to Starbucks. So if someone asks me to have coffee as a “get to know you” meeting, I suggest that we do a short video conference (or phone call) instead. This helps keep the meeting short and more actionable. There is something about meeting at a coffee shop that seems to make meetings last longer and lack focus but a video conference or phone call tends to be a medium more conducive to a clear agenda and an actionable conversation. With so many options for video conferencing, like Skype, GoToMeeting, and Google+, there is really no excuse to avoid it. If both parties don’t have a webcam, do a phone call instead.

11. Use Highrise for a CRM. Just about all organization need a good CRM to keep track of contacts and opportunities. Highrise is the best CRM I’ve found for those needing something simple and easily accessible. The thing about Highrise that makes me productive is the fact that it removes friction from the process. I’ve used CRMs in the past that required me to log in, paste in notes, click a bunch of buttons, and generally jump though hoops to get things done. This either caused me to waste time in the application, or not use it all all, which is even worse. Highrise makes tracking communication almost effortless. I can Bcc my Highrise dropbox to record correspondance, I can set up opportunities in a couple of clicks, and I can set up tasks and reminders in seconds. Additionally, I can record voice notes using the iPhone app and append them to contacts while on the go. This saves me even more time.

12. Manage my social networks with HootSuite. I have profiles on all the major social networks and I also manage accounts for a few other organizations. HootSuite lets me manage them all in one place. It also lets me schedule certain posts using an editorial calendar which lets me focus my time and accomplish more by batching my distribution and block scheduling when I work on my social marketing.

13. Store receipts in the cloud with Shoeboxed. I used to hang on to business receipts and then toss them all into a big file cabinet periodically. Then, if I ever needed them again it would be a nightmare since I had no real filing system. It was also annoying to hang on to all that paper while traveling. Now, I simply scan business receipts using the Shoeboxed app on my iPhone, discard the paper, and all my receipts are now stored in a nice, organized, searchable database online. This saves time and effort, not to mention storage space. Shoeboxed saves me even more time when I want to create an expense report. I just select the receipts I want to include and it generates an accountant-friendly expense report in seconds.

14. Manage personal finances using Mint. I think Mint is the greatest thing since sliced bread. It’s a personal finance app that lets you bring all your accounts into one dashboard, manage budgets, and track spending with a few clicks. It eliminates the need for budget spreadsheets, recording transactions, and doing math (gasp!) to get an analysis of your finances. Mint keeps it all in one place and even has a mobile app for when you’re on the go. Mint saves me incredible amounts of time on personal finances.

15. Use OpenTable to schedule dinner appointments. Ok, so this is not always a problem but I do sometimes spend more time than I want to when I’m trying to set up a dinner appointment and I go through the routine of choosing restaurant options, calling around to see who has reservations available, and getting it booked. Rather than go though that routine, I pull up the OpenTable app on my iPhone, let it locate me and suggest restaurants near me, and then choose from available reservation times to book my dinner appointment. It all gets done in a matter of seconds. OpenTable does save a little bit of time but for me it’s more about eliminating friction from the process.

16. Keep a todo list in Backpack. Like Highrise, Backpack is a 37 Signals product and it’s slick. It’s a super-simple todo list, note taking app, and simple project storage system. I organize my todo lists by context (calls, blogs, errands, etc.) and then use the iPhone app to track items throughout the day. Backpack gives me a one-stop repository for all my todo lists and ensures that nothing falls through the cracks.

17. Shop for household supplies with Alice. I hate going to the store. For this reason, I love Alice. When I’m about to run out of an item like paper towels, deodorant, or toothpaste, I simply scan the product barcode with the Alice app on my iPhone to add it to my shopping cart. Then, once I reach a critical mass of items, I place the order with a few clicks and a big blue box containing my items appears on my doorstep a few days later. It’s like magic! I cannot even begin to add up how much time I’ve saved by eliminating shopping trips since using Alice.

These are some of the productivity hacks and tools that help me get more done in the limited time I have. Do you have any favorite techniques that work well for you? Please share below.

Course correcting as a professional speaker

Course correcting as a professional speaker

Yesterday I had the pleasure of speaking at Blog Indiana. If you’re not familiar with it, Blog Indiana is a popular blogging and social media conference in Indianapolis and is very well attended and includes some great content.

So I gave a presentation called “Internet Marketing in 90 Minutes a Week” during the afternoon slot. Now normally, I am pretty confident in my speaking. I usually get great feedback, I spend hours and hours tweaking my content to be very high value, and I genuinely love connecting with the audience.

However, at Blog Indiana I did not have an outstanding experience. It started off with some technical glitches that involved me having to use a handheld microphone instead of a lapel mic (I hate handheld mics!) so that sort of bummed me out. However, the real problem was how I was targeting my presentation. Because my title was catchy, I filled the room and they had to open up the side wall in order to accomodate everyone who attended. This was awesome and as a speaker I love to see this. However, as I was giving my presentation, I started to realize that I had made a mistake.

My presentation was not about Internet marketing, it was about content marketing – which is much more specific. In my effort to create a catchy, demand-creating title, I had boxed myself into a corner of having to deliver something sensational to a crowd that included some pretty savvy marketers. To be fair, their were some beginners in the crowd, as well, who learned a lot but a lot of the attendees were already doing a many of things I was covering and were probably not all that impressed.

As I continued the presentation, I got more and more upset with myself for getting the title out of sync with the content and I felt terrible for incorrectly setting expectations. My presentation was a great overview of how to be productive with a content marketing plan but I could tell that a lot of the attendees were there to be wowed by my supposed ability to boil all of Internet marketing down to 90 minutes.

The presentation went ok and didn’t bomb or anything and I even got some decent feedback afterward, but since I’m a perfectionist I was pretty bummed. I beat myself up over it and got really upset.

I was even more upset because I was giving the same presentation the next day as a webinar. How could I repeat the same mistake? Then I realized that I didn’t have to. Two hours before the webinar, I changed the title, tweaked a few slides to get even more specific, and then presented “Content Marketing in 90 Minutes a Week.” Guess what? It went great. I could tell that my message was flowing logically, my content was accurate and relevant, and I got a ton of great questions and lots of positive feedback afterward.

What did I learn? Well, one thing I learned was that I need to be careful when creating presentation titles. I tend to come up with titles first and then create the presentation afterward which can sometimes backfire. More importantly, however, I learned that it’s ok to fail and then course correct. Not every presentation is going to be a 100% knockout. Sometimes I will make a mistake and deliver 73%. As long as I understand what went wrong and can course correct, it makes me a better speaker.

Was it a little awkward to change my title two hours before the presentation? Sure, a little. But all I had to do was explain very honestly why I did it at the beginning of the presentation and then it was on to delivery. It wasn’t awkward because I believed in my message again.

Has anyone else had experiences like this as a speaker? I would love to hear your stories in the comments below.

Augment data collection with LinkedIn Polls

Augment data collection with LinkedIn Polls

A lot of organizations are interested in gathering data in order to make better decisions. Whether it’s marketing, sales, recruiting, HR, or other functions, good data can help us make better decisions.

While there are plenty of enterprise solutions for surveying employees and constituents (such as solutions provided by Chris Woolard at Walker in Indianapolis), what if your needs are more modest and you want to do some quick and dirty data collection? For this task, I absolutely love LinkedIn Polls.

With a LinkedIn poll, you can set up a single question, create multiple choice answers, and then collect responses along with detailed demographic information. LinkedIn Polls is dead easy, powerful, and social. Not only can you easily create polls, but you can easily post them to networks, contacts, and groups. LinkedIn also makes it easy to share your poll on other social networks or even embed it on your website.

If you are a presenter, like me, you can use LinkedIn Polls to gather data to use in your presentations. If you are a marketing director, you can use polls to support your decisions and initiatives when reviewing strategies with your team. If you are a non-profit exec, you can use polls to satisfy boards of directors who are looking for data to support decisions.

I created a simple poll for one of my upcoming presentations on personal branding. If you view this social media profile photo poll, you’ll see that it displays all sorts of interesting information on the people who responded, like:

  • Age
  • Gender
  • Seniority

It also allows you to filter by specific responses to see which groups favored which responses.

Is the LinkedIn Polls app an enterprise-level survey tool? No. However, for simple needs it can be a powerful and inexpensive way to gather data.

Additionally, the more groups you join and the more connections you make, the more higher your chances are for getting a critical mass of data to use in your reporting. That’s yet another reason to work on building a strong LinkedIn profile.

QR codes on postcards? Stop the madness!

QR codes on postcards? Stop the madness!

Ok, so I think everyone knows my take on QR codes by now. I think they have very useful applications in some contexts, but I am frustrated to see so many marketers acting like they should be used to push more marketing at people.

Just to prove that I’m not a QR-hater, here is an interesting story of how the Wall Street Journal got it right. This is an outstanding use of QR because they identified the context as appropriate for QR (someone sitting down with a newspaper) and they encouraged sharing, rather than pushing more marketing. Brilliant!

However, for every great example of QR code usage, there are a million (made-up statistic) examples of poor usage. For example, I often get postcards in the mail that feature a big shiny QR code on it. Next to the code, it usually says something like “scan this code for a special message!” Hmmm… is that really a good conversion system?

Let’s analyze this. First, where do most people receive these postcards? Yep, at their offices. Next, where do most people typically sort through the mail? Yep, at a desk (with a trash can nearby). Finally, what is usually sitting on that desk? You guessed it… a computer! Now, if I have a postcard in my hand while I’m sitting at my computer, why would I pull out my phone, open an app (that I may or may not have on my phone already), carefully scan this little box, and then look at the tiny screen on my phone while it pulls up some content? Wouldn’t it be easier to just turn to my computer and type in a website address in a full browser?

Aside from incorrectly assessing the context of the recipient, the other issue is that most of the postcards I receive simply encourage me to scan the QR code just to get more marketing. What’s my incentive? Why not offer me something of value instead and clearly explain it? What is a “special message?”

Before jumping on the shiny QR bandwagon, I think it’s important to answer two questions:

  1. Is QR the easiest way for my constituents to get this information in the context that they will be getting my message?
  2. What is their incentive to ask for it?

Sometimes the answer to the first question is yes, which means you can happily QR to your heart’s content. However, let’s stop using QR codes because we can. Let’s start using them because we should.

So… what do you do?

As a by-product of what I do, I am constantly in a hyper-aware state in which I notice marketing “fails” and technology issues all around me. It’s somewhat of a curse. While others are happily enjoying themselves at movies, restaurants, and events, I am looking at all the ads and calls to action around me and cataloging what is being done well and what tactics could be improved.

  • “Should they be using X call to action instead of Y call to action”?”
  • “Could the usability of this kiosk be improved?”
  • “Is that really an appropriate use of a QR code?

I usually keep these thoughts to myself but I sometimes end up amusing those I am with by sharing my peanut-gallery commentary.

Sometimes I can’t resist taking a photo to capture the “fail” because it’s just too good. For instance, I recently walked through an office building and saw this tagline printed on a big, pretty sign in the window of one of the companies in that building:

Sign that says: Customized solutions using best-in-class technologies to accelerate business results

Really? Your business does “customized solutions using best-in-class technologies to accelerate business results?” Wow… I need some of that.

It got me thinking about how easy it is to fall into “marketing-speak” and pretend that everyone can easily figure out what you do. Even if your product or service makes perfect sense to you, your customers and prospects may not understand. It’s important to be clear and direct when describing what you do and how you help people.

This company may have an awesome product or service but I have no idea what it is.

Let’s all try harder to speak plainly about what we do so our customers know how to buy from us.

What your business can learn from the Mormon Church

For those who may not be aware, I am a member of The Church of Jesus Christ of Latter-day Saints. Other less formal labels for this denomination include “LDS” and “Mormon.” My faith is a source of great happiness in my life and I am always happy to answer questions about it. However, this post is not about religion, so I would ask that if you have any religious questions about the LDS faith, please contact me directly and I will be happy to discuss.

The LDS Church is one of the largest religions in the world. It has over 14 million members and is the second-fastest growing church in the U.S., according to the National Council of Churches. Other statistics on The Church of Jesus Christ of Latter-day Saints can be found in the LDS Newsroom.

All spiritual debates aside, it’s easy to see that the LDS Church is doing something right. What are the Mormons doing that has lead to such dramatic and steady growth and how can it apply to your business?

Strong systems

The Mormon church is extremely systematic about everything from building churches and temples to teaching sunday school. If you go to a Mormon church anywhere in the world, you will find that they all follow the same meeting agendas, the same processes, and even teach the same lessons. If you attend a church meeting one Sunday in Indianapolis and then attend a meeting the following Sunday in California, it will be very familiar and you will be be able to stay on the same lesson plan. If the Mormon Church wants to form a new congregation, it follows a proven system for setting up the meetinghouse and can very quickly set in motion a process to get it up and running (complete with local clergy) very quickly and with very few issues. This saves time and money.

In a similar fashion, your business can benefit from strong systems that allow you to execute tasks and projects quickly and consistently. If you have proven systems for sales, marketing, product delivery, and customer service, your business will run much more efficiently and enjoy faster growth. If you’re unfamiliar with creating business systems, check out The E-Myth (affiliate link).

Member empowerment

The LDS Church makes it a high priority to encourage members to share their faith with others. In fact, one of the three main components of the mission of the church is “to proclaim the gospel.” Church members are encouraged to talk about their faith, share information with others, and speak openly about religion. This creates a culture that empowers all members to become “marketers” for the church. They are encouraged to follow their enthusiasm for their faith and make it a part of their everyday lives and communications. As a result, almost every member of the LDS church is prepared and eager to be a polite but ardent evangelist for the Church of Jesus Christ of Latter-day Saints.

Your business can also turn employees into evangelists. If you continuously encourage your employees to talk about your company with others, share your brand, and openly talk about their jobs, your company will enjoy greater name recognition and awareness. This will result in more leads and potential customers. Empower your team to use tools like social media to inform the public what your company is all about.

Training

The Mormon Church has a phenomenal training program for its 52,000+ missionaries around the world (who are volunteers, by the way). Before serving, a missionary must spend anywhere from three weeks to three months in a training program that helps them utilize systems, processes, and procedures for reaching prospective new members. Every missionary goes through the exact same proven training process. If some part of the process is improved, it is rolled out to every missionary in the world. The Mormon Church is very serious about proper training and equips its missionaries with the systems and support they need to be successful.

Does your business provide sales training? If not, it might be worth considering. Proper sales training gets all your sales people on the same page, gives them a system to follow, and provides ongoing coaching. My favorite sales system is the Sandler system. If you’re in the Indianapolis area, I recommend Trustpointe or Lushin.

Rapid embracing of technology

Technology evolves at an frenzied pace and it can sometimes be difficult to keep up. However, the Mormon Church sees almost every form of new technology as an opportunity to grow the church’s brand and message. You’ll find that the church has a presence on just about every major social network in use today and even organizes messaging among specific focus areas, including newsroom communications, and member training just to name a few. The church has an incredibly strong SEO strategy which brings lots of relevant traffic to its websites. Additionally, the Mormon Church facilitates messaging through the use of apps, blogs, video, mobile, podcasts, and email. The church even has web portals and apps that allow all members of a congregation to instantly download directories and leadership information directly to their phones in order to facilitate easy communication between members. Most church buildings also now have wireless Internet access in order to encourage members to make use of these technologies as learning aids.

Your business can also benefit by embracing new technologies. If you look at each new form of technology as an opportunity to share your message, your brand will travel faster and your business will grow. Just as the Mormon Church does, carefully study each new tool or technology that evolves, decide how it can strengthen your brand messaging, and then deliberately integrate it into your business.

Partnerships

The Mormon Church does not see other religions as competition. Instead, church leaders throughout the world work with leaders of other faiths to serve and provide humanitarian relief. Some notable examples include Indian Ocean tsunami relief efforts in which the Mormon Church partnered with Islamic leaders and the church’s partnership with the Catholic Church to bring aid to Niger. Other less-dramatic events include interfaith concerts and other social events.

In a similar fashion, your business can also grow faster by leveraging partnerships. Instead of viewing other businesses in your space as competitors, try reaching out to them and looking for ways to work together. Not every prospect will choose to work with you and some may choose your competition (just as some people will choose another religion over Mormonism). However, if you have a positive working relationship with your competitors, you can create opportunities to refer to each other and network constructively, which raises the level of respect for everyone.

Conclusion

The Mormon Church continues to grow quickly and recruits new members very rapidly. With new churches and temples being built all the time, it’s obvious that the methods in and practices of the church lead to growth and success. So what can your business learn from the Mormon Church? By creating systems, embracing new technology, utilizing sales training, creating partnerships, and empowering your employees, you can have a business that enjoys similar growth and success.

You have to care

Many times when I do speaking and training about social media, I see excitement and enthusiasm from the people I talk to. I like that. I really like that. It makes me really happy to see people getting excited about using new communication tools and methods.

Sometimes, however, I also encounter people who are just the opposite. They whine, they complain, they say “I don’t have time” or “I don’t want to try to keep up with all that stuff” and they defeat themselves before even trying.

I don’t know how many times I can say this: social media is not a chore. It’s not about “learning Twitter” or “getting LinkedIn.”

Social media should be fun. Social communication is about extending your platform to reach new constituents. It’s about magnifying your message. It’s about giving a voice to your passion.

You have passion for what you do? Then you’ll be “good” at social media. Do you have something worthwhile to say? Then you’ll be “good” at social media. Do you care about your customers, members, or constituents? Then you’ll be “good” at social media.

The key is, though, you really do have to care.

Systematic Business Blogging

The benefits of business blogging are numerous. A great business blog can bring benefits in the form of SEO, authority, and increased trust. However, one of the most common complaints I hear when it comes to blogging is “I just don’t have time!”

Interested in overcoming this? Read more about it in my guest post for Rhoda Israelov called “Systematic Business Blogging“.

What did I ship in 2010?

Seth Godin wrote a great post this week listing the things he shipped in 2010. Taking some inspiration from his post, I am also listing the things I shipped last year. As Seth said, it doesn’t matter whether these things were a hit or not, just that I shipped them. Here is my list.

Most of these things were done with help from my outstanding team at SpinWeb. A huge thank you goes out to those who contributed and assisted.

I enjoyed this exercise and it helped me see 2010 with a new perspective. It also helped me see what things I wanted to ship but didn’t, which makes for a some nice goals for 2011.

What did you ship in 2010? I would love to hear via your comments below.