Posts Tagged ‘Marketing

At SpinWeb, we create professional websites and online marketing initiatives. We’ve been doing it since 1996 and have gotten very good at it. We’ve gotten so good at it that it amazes me how fast and how well we deploy new websites on time, on budget, and with amazing design quality.
Sometimes, however, I think we [...]

I’m sure we’ve all heard the term “brochure website” before. For a while, it was used as a legitimate way to label certain types of websites and was accepted as a normal way to do business. Organizations would simply take their brochures, turn them into static websites that regurgitated brochure content, and called it a [...]

Social media is everywhere. It’s new and shiny and everyone is trying to figure out how to use it, talk about it, and make money from it. However, once we put aside the hype, it becomes clear that social media is simply an evolution in how we communicate. It does not replace traditional marketing and [...]

I get a lot of email promotions. Some are newsletters I have asked for, while some are spam from Indy Chamber members who have decided to subscribe me to their mailing lists against my will. In any case, one thing I notice about many of these email campaigns is that no matter how well-designed or [...]

It seems like more and more businesses are starting to use online tools to market and communicate their messages. Social media is new and shiny and companies are eager to find more ways to broadcast commercials using Twitter, Facebook, and other social networks. However, it frustrates me to see that so many businesses are still [...]

Gasp! There, I said it. I have a suspicion that others are thinking it, too. At this particular moment I am tired of social media. I have taken a few days to focus on other things and it has been great. I didn’t post anything to Twitter for a few days, I didn’t spend much [...]

Some people think great website design work is expensive. On the surface, this is true since you generally get what you pay for. However, how often do we stop to think about how expensive bad design can be?
Bad design leads to frustrated website visitors who cannot find what they want. If you are a government [...]

As 2009 wraps up and we look toward the new year, it’s nice to re-evaluate plans for the upcoming year and use the holiday downtime to focus on some initiatives for 2010. I know that the holidays are a great time for vacations but it can also be a great time to work on high-level [...]

You’ve probably heard all the buzz about blogging by now. As you may have heard, blogging can help build visibility for you and your company through improved search engine rankings and distributed content. Blogging also helps add an element of transparency to your business because it allows your customers to learn more about the people [...]

A couple of weeks ago I had the pleasure of speaking at the Web 2.0 Expo in New York. My session went very well and we got excellent feedback but I also had a wonderful time attending the other presentations and learning from other speakers.
The first session that really piqued my interest was “The Elephant [...]




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