What your business can learn from the Mormon Church
For those who may not be aware, I am a member of The Church of Jesus Christ of Latter-day Saints. Other less formal labels for this denomination include “LDS” and “Mormon.” My faith is a source of great happiness in my life and I am always happy to answer questions about it. However, this post is not about religion, so I would ask that if you have any religious questions about the LDS faith, please contact me directly and I will be happy to discuss. The LDS Church is one of the largest religions in the world. It has over 14 million members and is the second-fastest...
Read MoreThe secret to effective time management in social media
I give regular presentations and training sessions on social media, online marketing, and technology-related topics. My audiences include business owners, professionals, and non-profit teams. 100% of the time I get this question or some variation of it: “How much time do you spend on this stuff?” Variations include: “How do you find the time for all this?” “How many hours a week do you spend online?” “How much time do I need to spend on social media?” My favorite is: “When do you actually work?” If I sense that my audience is truly...
Read MoreShould you get paid to speak?
I love speaking. I am grateful that I am frequently asked to give presentations on marketing, technology, and other topics. It’s very fulfilling to be able to share my knowledge and experience with others and continue to develop my own skills through speaking. I’ve noticed, however, that speaking is one of those activities that seems to sometimes come with an expectation of unpaid service. Many organizations invite speakers to present at their events but frequently do not pay for their time and expertise. I wonder why this is? To put things in perspective, here is what goes into a...
Read MorePersonal Branding with Social Media E-Book
Personal branding is becoming more important today as people are becoming more interested in relationships and personal communication. Sales professionals, job-seekers, and professionals in a variety of industries are finding that how they relate to people and how they are perceived in the marketplace on a personal level makes a huge difference in how successful they are. Social media is enabling us to strengthen our personal brands like never before. In order to address this, I’ve written an e-book to help others understand the dynamics of personal branding using social media and how...
Read MoreMoney, time, or magic?
I talk to a lot of business owners who are looking for ways to grow their businesses. It seems that everybody wants to be more successful and is eager for advice on how to do it. However, I’m surprised at how many of these business owners are looking for magic. Magic can come in many forms. How about a Facebook fan page? That will bring lots of new customers, right? How about showing up at the occasional networking meeting and exchanging a few business cards? This will lead to lots of great prospects, right? Maybe launching a great new website will do the trick… people will come...
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