permission - Michael Reynolds

Posts Tagged ‘permission’

Auto-unsubscribe is the only acceptable policy

18 Sep 2009

I finally got annoyed today at the number of “noisy” emails I was getting from Overstock.com so I decided to unsubscribe. Never mind that I was already annoyed with Overstock.com because of the frequency of sending, low content quality, and difficulty in unsubscribing. That’s a story for another time but it will suffice to say [...]

0 Comments
Tags: email, Marketing, permission

Stop Blasting Out Emails Via Your Chamber Mailing List

In: Marketing| Technology

3 Feb 2009

Ok, I know I’m somewhat of an idealist here but it really bothers me when I get added to 50 different email lists simply because I joined the Indianapolis Chamber. I realize that as a member, one benefit is that I have access to other members’ contact information and they have access to mine. However, [...]

0 Comments
Tags: email, indianapolis, Marketing, permission, spinweb

5 Tips for Improving Your Email Newsletter

In: Design| Marketing| Technology

8 Jul 2008

Having an email newsletter is one of the most powerful and cost-effective ways to communicate with your constituents in a positive way. However, I’ve noticed that many organizations are not taking full advantage of this medium. There are many subtle guidelines that are important to follow when publishing an email newsletter. Here are a few [...]