Posts Tagged ‘social media’

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Stop making excuses and start blogging

In: Marketing| Technology

6 Mar 2010

Blogging is hard. I get that. It’s not easy to consistently create new content and make the time to tweak and publish it. However, blogging is one of the best ways to build deeper relationships with your constituents and reach deeper into their networks as well.
Often when I talk about blogging with others, I hear [...]

Is your website an information hub or a brochure?

In: Design| Marketing| Technology

9 Feb 2010

I’m sure we’ve all heard the term “brochure website” before. For a while, it was used as a legitimate way to label certain types of websites and was accepted as a normal way to do business. Organizations would simply take their brochures, turn them into static websites that regurgitated brochure content, and called it a [...]

How to make your website socially aware

In: Design| Marketing| Technology

8 Feb 2010

Social media is everywhere. It’s new and shiny and everyone is trying to figure out how to use it, talk about it, and make money from it. However, once we put aside the hype, it becomes clear that social media is simply an evolution in how we communicate. It does not replace traditional marketing and [...]

Gathering stories on personal branding with social media

In: Lifestyle| Marketing

4 Feb 2010

As some of you may know, I am finishing a book on personal branding with social media. As part of the content, I will be including stories from real people who have utilized social media to enhance their personal brands and achieved success. I would love to hear from people who have used social media [...]

Stop shouting from behind your logo

In: Marketing| Technology

21 Jan 2010

It seems like more and more businesses are starting to use online tools to market and communicate their messages. Social media is new and shiny and companies are eager to find more ways to broadcast commercials using Twitter, Facebook, and other social networks. However, it frustrates me to see that so many businesses are still [...]

I’m tired of social media

In: Lifestyle| Marketing| Productivity| Technology

20 Jan 2010

Gasp! There, I said it. I have a suspicion that others are thinking it, too. At this particular moment I am tired of social media. I have taken a few days to focus on other things and it has been great. I didn’t post anything to Twitter for a few days, I didn’t spend much [...]

Web 2.0 Expo in New York

In: Design| Lifestyle| Marketing| Productivity| Technology

30 Nov 2009

A couple of weeks ago I had the pleasure of speaking at the Web 2.0 Expo in New York. My session went very well and we got excellent feedback but I also had a wonderful time attending the other presentations and learning from other speakers.
The first session that really piqued my interest was “The Elephant [...]

Personal Branding with Social Media

In: Lifestyle| Marketing| Technology

14 Oct 2009

You may be familiar with branding as it relates to companies and organizations. A company’s brand is the essence that should affect everything it does. How often, however, do we pay attention to our personal brands?
Yes, a person has a brand. Anyone who works, communicates, or participates in society at any level has a personal [...]

Are you a social media zombie?

In: Marketing| Technology

29 Sep 2009

What’s a social media zombie? It’s a term I affectionately use for someone who has profiles on social networks but uses them at about 10% capacity. Here are some ways to determine whether you are a social media zombie:

You have a LinkedIn profile but less than 10 connections
Your Facebook, LinkedIn, or Twitter profile has no [...]

Facebook profiles are for people, not companies

In: Marketing| Technology

26 Sep 2009

I still see this over and over on Facebook: profiles used as company accounts. This is an incorrect use of Facebook and of social media in general. A personal profile on Facebook is meant for a person. No one wants to engage with a Facebook user that has a company name as the profile name [...]


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  • Michael Reynolds: One other great way to integrate your website with social networks is to use socially-aware commenti [...]
  • William Ott: Neat concept, doesn't work however when you have to work with classified materials that must be [...]
  • Warsaw Realtor: I couldn't agree more, Michael. Many of my friends & colleagues spend so much time on face [...]
  • John Kerns: Acupuncture has been known in China for ages, my mom introduced me to acupunture and i am s [...]
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