Posts Tagged ‘social media’

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Stop shouting from behind your logo

In: Marketing| Technology

21 Jan 2010

It seems like more and more businesses are starting to use online tools to market and communicate their messages. Social media is new and shiny and companies are eager to find more ways to broadcast commercials using Twitter, Facebook, and other social networks. However, it frustrates me to see that so many businesses are still [...]

I’m tired of social media

In: Lifestyle| Marketing| Productivity| Technology

20 Jan 2010

Gasp! There, I said it. I have a suspicion that others are thinking it, too. At this particular moment I am tired of social media. I have taken a few days to focus on other things and it has been great. I didn’t post anything to Twitter for a few days, I didn’t spend much [...]

Web 2.0 Expo in New York

In: Design| Lifestyle| Marketing| Productivity| Technology

30 Nov 2009

A couple of weeks ago I had the pleasure of speaking at the Web 2.0 Expo in New York. My session went very well and we got excellent feedback but I also had a wonderful time attending the other presentations and learning from other speakers.
The first session that really piqued my interest was “The Elephant [...]

Personal Branding with Social Media

In: Lifestyle| Marketing| Technology

14 Oct 2009

You may be familiar with branding as it relates to companies and organizations. A company’s brand is the essence that should affect everything it does. How often, however, do we pay attention to our personal brands?
Yes, a person has a brand. Anyone who works, communicates, or participates in society at any level has a personal [...]

Are you a social media zombie?

In: Marketing| Technology

29 Sep 2009

What’s a social media zombie? It’s a term I affectionately use for someone who has profiles on social networks but uses them at about 10% capacity. Here are some ways to determine whether you are a social media zombie:

You have a LinkedIn profile but less than 10 connections
Your Facebook, LinkedIn, or Twitter profile has no [...]

Facebook profiles are for people, not companies

In: Marketing| Technology

26 Sep 2009

I still see this over and over on Facebook: profiles used as company accounts. This is an incorrect use of Facebook and of social media in general. A personal profile on Facebook is meant for a person. No one wants to engage with a Facebook user that has a company name as the profile name [...]

Social Media for Business: It Has To Be Fun

In: Marketing| Technology

28 Aug 2009

I meet a lot of business owners and department heads who are curious about social media. Some embrace online tools and immediately see the value. They enjoy using social media to promote their businesses and make connections. Others approach it from a different perspective: it looks like work to them.
As I educate others and evangelize [...]

Facebook Fan Page vs Group: What’s the Difference?

In: Marketing| Technology

25 Aug 2009

I’ve been asked many times recently what the difference is between a Facebook fan page and a Facebook group. It’s a great question and the two are similar enough that it can sometimes be confusing.
Here’s my short answer: if you have a logo and a legal entity, you probably want a fan page. Otherwise, you [...]

What is a Facebook Fan Page?

In: Marketing| Technology

17 Aug 2009

I’ve been asked by many people recently to describe what a Facebook fan page is. For this reason, I thought I would write a short explanation.
A fan page on Facebook is a miniature landing page or micro-site on Facebook that serves as a “home base” for your business or organization. It is different from a [...]

7 Habits of Highly Effective Websites

In: Design| Marketing| Technology

27 Jul 2009

All websites are not created equal. At SpinWeb, we know this and take great care in crafting association and corporate websites that provide clear benefits to site visitors and assist our clients in meeting their marketing and communications objectives. So what makes an effective website?
1. Design. Good design matters. When prospective customers or members visit [...]


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