How design affects credibility on the web
I hate ugly websites. I realize that I have a particular bias as a result of what I do so I’m sure that is to be expected. In fact, people often have fun with me by sending me links to ugly websites just to see how much I cringe. All fun aside, however, how often do we really think about how design affects our credibility as businesses? Do ugly websites hurt business? Turns out, the answer is yes. Many studies have been done on this topic, including this one from Stanford University. In these studies, we find out that there are a number of design factors that influence how your website...
Read More7 Habits of Highly Effective Websites
All websites are not created equal. At SpinWeb, we know this and take great care in crafting association and corporate websites that provide clear benefits to site visitors and assist our clients in meeting their marketing and communications objectives. So what makes an effective website? 1. Design. Good design matters. When prospective customers or members visit your website, they are making a snap judgment about your organization. I have lost count of how many times I have heard my friends say (when talking about an organization) “Have you seen their website? It looks terrible!”...
Read More12 Tips for a Great Chamber / Economic Development Alliance Website Design
At SpinWeb, we have a particular interest in helping local communities thrive and flourish using the Internet. For this reason, we love working with municipalities and agencies within, which includes chambers and economic development alliances. I have been researching both chambers and economic development alliances recently in preparation for an upcoming project and I’ve noticed that though they have different objectives, the two entities can often co-exist in the same website and be very complementary. So what are some ways a website for a chamber and economic development alliance...
Read MoreSymmergy Clinic Web Site Launched: Need Chiropractic or Electro-acupuncture?
At SpinWeb, we recently lauched the new web site for the Symmergy Clinic. Dr. Ken Golden opened this clinic a few years ago and I must say it is one of the most awesome medical offices I have ever been in. The interior design is modern, high-tech, and very cool. Various genres of music play throughout the office each time I visit, including jazz, classical, and other ambient blends. The technology is very slick and overall, it feels less like a traditional yucky doctor’s office and more like the sick bay of the Starship Enterprise. Aside from all that, Dr. Golden is a great chiropractor...
Read MoreImproving the Usability of your Pricing
Our Creative Director at SpinWeb, Rob Alan, sent me this blog post today that I absolutely loved: Is there a better way for you to price your product? – (37signals). I was very happy to see it because it validates something we’ve been doing for the past year – improving the usability of our pricing. As an interactive agency, we come from a world where most companies like us are used to a sales process that involves lots of planning meetings, big proposals that go back and forth, free consulting to create estimates, and vague pricing based on a mysterious number of hours that...
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