Stop shouting from behind your logo
It seems like more and more businesses are starting to use online tools to market and communicate their messages. Social media is new and shiny and companies are eager to find more ways to broadcast commercials using Twitter, Facebook, and other social networks. However, it frustrates me to see that so many businesses are still applying marketing 1.0 tactics to web 2.0 tools. Traditional marketing utilizes techniques that broadcast a message to the masses. Make a commercial, buy some airtime, and shout at your viewers for 30 seconds in hopes that the message sticks. Buy a billboard, paint it...
Read MoreI’m tired of social media
Gasp! There, I said it. I have a suspicion that others are thinking it, too. At this particular moment I am tired of social media. I have taken a few days to focus on other things and it has been great. I didn’t post anything to Twitter for a few days, I didn’t spend much time on Facebook, and I didn’t read any blogs. Instead, I did some writing, worked on my book, did some strategic planning for my business, and had some very productive meetings with my team and my networking circles. I think many times I am guilty of getting caught up in the fast-paced, “new and...
Read More5 emerging marketing tools you need to start paying attention to
As 2009 wraps up and we look toward the new year, it’s nice to re-evaluate plans for the upcoming year and use the holiday downtime to focus on some initiatives for 2010. I know that the holidays are a great time for vacations but it can also be a great time to work on high-level strategic items, such as business plans, marketing strategies, and processes. It’s also a good time to make some personal commitments about what you will do differently to build your business. Here are 5 marketing tools that are becoming more relevant all the time. I would encourage you to take a serious...
Read MoreWhy consider ghost blogging?
You’ve probably heard all the buzz about blogging by now. As you may have heard, blogging can help build visibility for you and your company through improved search engine rankings and distributed content. Blogging also helps add an element of transparency to your business because it allows your customers to learn more about the people behind the services you offer. Finally, blogging gives you a strong content platform to distribute via multiple channels, including social networks. Blogging sounds like a great idea, right? However, what if you don’t have time to blog or you are...
Read MoreWeb 2.0 Expo in New York
A couple of weeks ago I had the pleasure of speaking at the Web 2.0 Expo in New York. My session went very well and we got excellent feedback but I also had a wonderful time attending the other presentations and learning from other speakers. The first session that really piqued my interest was “The Elephant in the Room: Social Media ROI.” It was an interesting session and the presenter did a really good job of keeping the concepts simple and productive, like reminding us that ROI is simply “(Profit – Investment) / Investment” – a concept that we sometimes...
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