usability - Michael Reynolds

Posts Tagged ‘usability’

17 Nov 2009

In today’s market, credit unions are enjoying renewed popularity among consumers due to their membership-driven policies, personal service, and local community ties. Many people are drawn to these features of their local credit unions and are starting with research on the web.
For this reason, progressive credit unions must capture the attention of these researchers with [...]

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Tags: banking, branding, credit union, Design, facebook, linkedin, twitter, usability, website

How design affects credibility on the web

In: Design| Marketing| Technology

4 Nov 2009

I hate ugly websites. I realize that I have a particular bias as a result of what I do so I’m sure that is to be expected. In fact, people often have fun with me by sending me links to ugly websites just to see how much I cringe.
All fun aside, however, how often do [...]

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Tags: Design, indiana, indianapolis, Marketing, spinweb, usability, website

Top 10 Information Architecture Mistakes (Jakob Nielsen)

In: Design| Marketing| Technology

11 May 2009

Every now and then, Jakob Nielsen publishes a great article that really hits home and embodies all the rules we are trying to explain every day as we create web sites for our clients. Take a moment to read this one:
Top 10 Information Architecture Mistakes
It’s a great review of some of the little details that [...]

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Tags: Design, usability, website

Improving the Usability of your Pricing

In: Marketing| Productivity| Technology

5 Apr 2009

Our Creative Director at SpinWeb, Rob Alan, sent me this blog post today that I absolutely loved:
Is there a better way for you to price your product? – (37signals).
I was very happy to see it because it validates something we’ve been doing for the past year – improving the usability of our pricing.
As an interactive [...]

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Tags: Marketing, spinweb, usability

Interested in Feedback? Keep Your Surveys Short.

In: Design| Productivity| Technology

11 Mar 2009

As a member of a number of associations and networking groups, I receive a lot of surveys. It always amazes me how long and cumbersome most of these surveys are. Inevitably they will be multi-page monsters that require me to type things in and fill in blanks. 99% of the time these surveys end up [...]

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Tags: Design, usability

Reduce Anxiety to Increase Sales

In: Marketing

13 Jan 2009

I came across a great article recently titled Reducing Customer Anxiety About Products on Product Pages that described how to increase conversions on your e-commerce site. Though this article focused on reducing anxiety with e-commerce sites, it was a great piece of advice for many different types of web sites.
Successful businesses need to have a [...]

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Tags: Marketing, usability, website

50 Web Usability Tips that Help You Attract and Retain Web Visitors

In: Design| Marketing| Technology

20 Oct 2008

Thanks to Douglas Karr, I discovered a very useful list of usability rules that make good sense to review every now and then:
50 Web Usability Tips that Help You Attract and Retain Web Visitors.
A nice reminder that little details matter.

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Tags: Design, usability, website

The difference between common knowledge and universal knowledge – 37signals

In: Technology

16 Oct 2008

I came across this blog post from 37signals today:
The difference between common knowledge and universal knowledge – 37signals.
I enjoyed this because it’s something we constantly struggle with at SpinWeb. The struggle is “how do we make this easy for our clients” while still following common usability rules. As tech-oriented people, we (i.e. the team at [...]

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Tags: spinweb, usability

Writing Content for the Web

In: Marketing| Productivity| Technology

22 Aug 2008

Web content is different than content in a magazine or in other media. So much of the time I see web sites that are filled with pages and pages of dry, long-winded, boring content that is doing nothing to help connect with the site visitor. There are plenty of web sites that contain beautiful imagery [...]