Usability | Michael Reynolds

Posts Tagged ‘usability’

11 Mar 2009

As a member of a number of associations and networking groups, I receive a lot of surveys. It always amazes me how long and cumbersome most of these surveys are. Inevitably they will be multi-page monsters that require me to type things in and fill in blanks. 99% of the time these surveys end up [...]

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Tags: Design, usability

Reduce Anxiety to Increase Sales

In: Marketing

13 Jan 2009

I came across a great article recently titled Reducing Customer Anxiety About Products on Product Pages that described how to increase conversions on your e-commerce site. Though this article focused on reducing anxiety with e-commerce sites, it was a great piece of advice for many different types of web sites.
Successful businesses need to have a [...]

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Tags: Marketing, usability, website

50 Web Usability Tips that Help You Attract and Retain Web Visitors

In: Design| Marketing| Technology

20 Oct 2008

Thanks to Douglas Karr, I discovered a very useful list of usability rules that make good sense to review every now and then:
50 Web Usability Tips that Help You Attract and Retain Web Visitors.
A nice reminder that little details matter.

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Tags: Design, usability, website

The difference between common knowledge and universal knowledge – 37signals

In: Technology

16 Oct 2008

I came across this blog post from 37signals today:
The difference between common knowledge and universal knowledge – 37signals.
I enjoyed this because it’s something we constantly struggle with at SpinWeb. The struggle is “how do we make this easy for our clients” while still following common usability rules. As tech-oriented people, we (i.e. the team at [...]

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Tags: spinweb, usability

Writing Content for the Web

In: Marketing| Productivity| Technology

22 Aug 2008

Web content is different than content in a magazine or in other media. So much of the time I see web sites that are filled with pages and pages of dry, long-winded, boring content that is doing nothing to help connect with the site visitor. There are plenty of web sites that contain beautiful imagery [...]

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Tags: usability, website

Are Your Web Site Error Messages Turning Away Your Customers?

In: Design| Marketing| Technology

28 Jul 2008

I was registering online for an event this week using a credit card and experienced a usability hiccup on the organization’s web site that I found noteworthy. As I was completing the final steps of the registration online, I clicked submit and instead of being greeted by a confirmation screen, I received an intimidating red [...]

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Tags: usability, website

Effective Use of Voicemail

In: Productivity| Technology

15 Jul 2008

I recently read an article on TechCrunch titled “Think Before You Voicemail” which basically contributed to the recent bandwagon chatter of “voicemail is dead!” and so forth. Though I agree that there are sometimes better ways to communicate certain types of information, I disagree that voicemail is ineffective, dead technology. Rather, I feel that many [...]