Marketing / Social Media / Technology / Productivity Speaker and President/CEO of SpinWeb
In: Design| Lifestyle| Marketing| Productivity| Technology
30 May 2010There is an abundance of complexity in the world. It occurs pretty much everywhere. Companies create products with way more features than we need, bosses over-complicate policies and procedures, and our government passes ridiculously complex legislation that no one even has time to read.
We do it to ourselves, too. We think we need big, complicated [...]
In: Marketing| Technology
22 Apr 2010I was in Reach class (which is life-changing, by the way) yesterday engaged in a lively discussion with CJ McClanahan and the rest of the class about how to differentiate our businesses from the competition. One of our class members, James MacAbee, is an attorney and we were brainstorming some ways that attorneys can [...]
In: Design| Marketing| Technology
15 Apr 2010Modern websites should follow some standard best practices in design and usability in order to be effective as marketing and communications tools. Smart businesses understand that following these best practices leads to increased sales and revenue.
However, nonprofits also need to understand how design and usability affects their revenue. Nonprofits are interested in many of the [...]
In: Design| Lifestyle| Marketing| Productivity| Technology
14 Feb 2010At SpinWeb, we create professional websites and online marketing initiatives. We’ve been doing it since 1996 and have gotten very good at it. We’ve gotten so good at it that it amazes me how fast and how well we deploy new websites on time, on budget, and with amazing design quality.
Sometimes, however, I think we [...]