Posts Tagged ‘website

Personal branding is becoming more important today as people are becoming more interested in relationships and personal communication. Sales professionals, job-seekers, and professionals in a variety of industries are finding that how they relate to people and how they are perceived in the marketplace on a personal level makes a huge difference in how successful [...]

There is an abundance of complexity in the world. It occurs pretty much everywhere. Companies create products with way more features than we need, bosses over-complicate policies and procedures, and our government passes ridiculously complex legislation that no one even has time to read.
We do it to ourselves, too. We think we need big, complicated [...]

As a speaker, I attend and present for a lot of conferences. As an attendee, I register for events online and consume information primarily online via the conference website. As a speaker, I submit proposals for presentations with the intention of presenting at the conference.
As I analyze conference websites, I see a lot of opportunities [...]

I was in Reach class (which is life-changing, by the way) yesterday engaged in a lively discussion with CJ McClanahan and the rest of the class about how to differentiate our businesses from the competition. One of our class members, James MacAbee, is an attorney and we were brainstorming some ways that attorneys can [...]

Modern websites should follow some standard best practices in design and usability in order to be effective as marketing and communications tools. Smart businesses understand that following these best practices leads to increased sales and revenue.
However, nonprofits also need to understand how design and usability affects their revenue. Nonprofits are interested in many of the [...]

I talk to a lot of business owners who are looking for ways to grow their businesses. It seems that everybody wants to be more successful and is eager for advice on how to do it.
However, I’m surprised at how many of these business owners are looking for magic.
Magic can come in many forms. How [...]

As we all know, paper is getting less relevant. Many associations are scrambling to “go green” with their newsletters in an effort to reduce costs and make use of electronic means of delivery. Kudos for this!
However, what most associations are doing is simply emailing out a PDF version of the newsletter they used to print. [...]

Blogging is hard. I get that. It’s not easy to consistently create new content and make the time to tweak and publish it. However, blogging is one of the best ways to build deeper relationships with your constituents and reach deeper into their networks as well.
Often when I talk about blogging with others, I hear [...]

At SpinWeb, we create professional websites and online marketing initiatives. We’ve been doing it since 1996 and have gotten very good at it. We’ve gotten so good at it that it amazes me how fast and how well we deploy new websites on time, on budget, and with amazing design quality.
Sometimes, however, I think we [...]

I’m sure we’ve all heard the term “brochure website” before. For a while, it was used as a legitimate way to label certain types of websites and was accepted as a normal way to do business. Organizations would simply take their brochures, turn them into static websites that regurgitated brochure content, and called it a [...]




(Click photo for a high-res version)

To subscribe, enter your email:

Delivered by FeedBurner

Where to Find Me







Come to the 2010 CMS Expo

Schedule a Meeting or Call With Me

A Top 50 Indiana Blog

Top50Badge

My Presentations

Smaller Indiana

Clicky Web Analytics