Why consider ghost blogging?
You’ve probably heard all the buzz about blogging by now. As you may have heard, blogging can help build visibility for you and your company through improved search engine rankings and distributed content. Blogging also helps add an element of transparency to your business because it allows your customers to learn more about the people behind the services you offer. Finally, blogging gives you a strong content platform to distribute via multiple channels, including social networks. Blogging sounds like a great idea, right? However, what if you don’t have time to blog or you are...
Read MoreWeb 2.0 Expo in New York
A couple of weeks ago I had the pleasure of speaking at the Web 2.0 Expo in New York. My session went very well and we got excellent feedback but I also had a wonderful time attending the other presentations and learning from other speakers. The first session that really piqued my interest was “The Elephant in the Room: Social Media ROI.” It was an interesting session and the presenter did a really good job of keeping the concepts simple and productive, like reminding us that ROI is simply “(Profit – Investment) / Investment” – a concept that we sometimes...
Read MoreKnow when to use your hammer
“When you have a hammer, everything looks like a nail.” I’m sure you’ve heard this phrase before and it makes a great point. In business, we all have hammers and we are all looking for nails. This blog post was inspired by a post by Seth Godin, in which he explains that different professionals will tend to recommend their own “hammers” for the same problem based on what they are familiar with. He goes on to say that it’s a good idea to know when to switch to a different hammer for different circumstances. It’s a great point and I happen to agree...
Read MoreCredit union website design tips
In today’s market, credit unions are enjoying renewed popularity among consumers due to their membership-driven policies, personal service, and local community ties. Many people are drawn to these features of their local credit unions and are starting with research on the web. For this reason, progressive credit unions must capture the attention of these researchers with a compelling online story via a modern corporate website. Great design. This should be obvious but many credit unions still utilize outdated websites with poor design and awkward usability which hurts their credibility....
Read MoreWebsite load time may affect your Google rankings
I noticed an interesting article today on The Marketing Technology Blog about Google and its plans to account for website load times in its ranking system. The article was written by Doug Karr, who I respect a great deal and makes some good points. All opinion aside, however, this policy from Google is significant to businesses since it can impact how easily their websites are found. Website load time is always an important factor to improve when creating websites, but as it becomes even more important, I’d like to touch on two things that play a huge part in ensuring your website is...
Read MoreBook Michael to Speak
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