Problem: Creating video seems difficult and / or expensive.
Solution: We'll show you how to get it done without spending a ton of time or money.
Video is one of the most underutilized elements on the web, yet it can have tremendous impact on your marketing strategy and on the effectiveness of your website. While a lot of organizations want to use video on their websites, they lack the comfort level to purchase the right equipment, shoot quality footage, and get it edited and published.
This session is designed to break down those barriers and give you the tools and knowledge you need to produce great videos for use on your website and on social media. By the time we're done, you'll be able to create high-quality, low-cost videos in-house for your website and you will probably have fun doing it.
Ready? Let's get started...
- Getting the right equipment (without costing you thousands)
- How to capture great-looking footage
- How to create customer testimonials, whiteboard videos, and promo videos
- Best practices for publishing on the web and social media