Websites for independent financial advisors
I design and build SEO-optimized websites for financial advisors, then keep them improving every single week with AI-driven SEO updates that you approve before anything goes live. One flat setup fee, one simple monthly price, no agency retainer.
And that is the problem. Search engines and AI assistants reward sites that stay current, answer real questions and fix what's broken. A site that never changes slowly fades while the agency that built it has moved on to the next project.
I've watched this happen to dozens of advisors. The site looks great in month one. By month twelve the descriptions are stale, Google has quietly stopped sending traffic to half the pages, and nobody has looked at Search Console since launch.
Your website should behave like the best member of your team: it shows up every week, looks at the data, suggests the next improvement, and never publishes anything without your sign-off.
What's different
Everything a modern advisor website needs, plus the one thing almost nobody offers: a site that keeps getting better on its own schedule, with you in control.
Every week an AI advisor audits your pages, reads your Google Search Console data and drafts specific improvements: sharper titles, better descriptions, new FAQ answers, stronger internal links. Each one comes with the reasoning attached.
Nothing is published without your sign-off. Proposed changes wait as drafts until you or your compliance reviewer say go, so the site keeps improving without creating a compliance headache.
Clean page structure, structured data that tells Google and AI assistants exactly who you serve, fast load times, descriptive titles and meta descriptions on every page from the start.
I run an RIA myself and have spent my career at the intersection of financial services, marketing operations and technology. Your site is built by someone who understands the business, not a generic web shop.
Hosted on Cloudflare's global network with SSL, security headers, spam-protected forms and backups included. No plugins to babysit, no surprise hosting bills.
A clean, modern content editor lets you change copy, add a page or swap a photo in minutes. Prefer to hand it off? Reasonable content edits are included every month.
How it works
Think of it as a weekly SEO meeting that runs without you having to attend. Here is what happens on your site every week after launch.
Every page is checked for the things that quietly hurt rankings: truncated titles, missing or overlong descriptions, thin pages, broken internal linking, stale content.
Google Search Console shows which queries you're climbing on, which pages are slipping, and where you rank just off page one. Analytics shows what visitors actually do.
An AI advisor turns the audit and the data into a short list of scored recommendations and drafts the actual changes, with the evidence and reasoning for each.
You get a plain-English summary. Approve, edit or dismiss each proposal. Nothing goes live without your sign-off, and there is a record of what changed and when.
Approved changes go live, the next week's audit measures the effect, and the cycle repeats. Small improvements every week compound into a site that keeps earning its keep.
Most agencies sell SEO as a monthly retainer with a report at the end. This is the opposite: the work happens on your actual site, every week, and you see exactly what changed.
The honest comparison
Advisors usually choose between a do-it-yourself builder and a marketing agency. Here is where this lands.
| Feature | DIY website builder | Typical agency | This service |
|---|---|---|---|
| Upfront cost | Low, plus your weekends | Project fee, often several thousand | $1,500 flat |
| Ongoing cost | Subscription for the builder | Monthly retainer for any SEO work | $300 a month, everything included |
| SEO after launch | Only if you do it | Separate retainer, monthly report | Weekly audits and drafted updates |
| Uses your Search Console data | No | Sometimes | Yes |
| Who approves changes | You, by doing them | Varies | You, before anything is published |
| Strategy sessions with the person who built it | No | Billed hourly or by project | Unlimited, included |
| Built by someone who runs an RIA | No | No | Yes |
| Hosting, SSL and security included | Usually | Sometimes | Yes |
| Edit the content yourself | Yes | Sometimes | Yes |
Agency and builder columns describe common arrangements, not any specific company. Prices and inclusions vary.
Simple pricing
No long proposals, no hourly billing, no SEO retainer bolted on later. Everything your site needs to launch well and keep improving is in these two numbers.
Setup
$1,500
One-time, paid at kickoff
Care and continuous SEO
$300 /month
Starts the month you launch
Month to month after launch. Your domain and your content are always yours.
Setup is paid at kickoff; the monthly plan begins when the site goes live. Content writing beyond the included edits, photography and paid advertising are quoted separately. Search rankings depend on many factors and no specific result is guaranteed.
I'm Michael Reynolds, CFP®. I own an RIA, I've run marketing and operations for financial firms, and I build software for advisors.
This service exists because I got tired of watching good advisors pay for websites that stopped working the day they launched. The continuous SEO engine behind these sites is the same one I use on my own, reading real Search Console data and proposing improvements every week.
You get a partner who speaks advisor, understands compliance review, and would rather fix one real thing on your site this week than send you a 40-page report.
More About MichaelYes, and that is the point. Every proposed improvement waits as a draft with its reasoning attached. You (or your compliance reviewer) approve, edit or dismiss it. Approving a batch usually takes a few minutes a week, and nothing is ever published behind your back.
It is designed to be. Changes are proposed, not pushed, so your normal review process still applies before anything goes live, and the system keeps a record of what changed and when. You remain responsible for the content on your site, as with any marketing, and I'm happy to work alongside your compliance consultant.
Nobody can promise that honestly, and I won't. What I can promise is that your site will be technically sound from day one, that someone (and something) looks at your real search data every week, and that the small improvements that actually move rankings get drafted and, with your approval, done. Over months, that compounds.
You do. Your domain stays in your name, your content is yours, and if you ever leave you can take an export of everything. The monthly plan is month to month after launch.
Absolutely. The site runs on a clean, modern content editor with a visual page builder. Change copy, add a page or swap a photo in minutes. If you'd rather not touch it, reasonable content edits are included in the monthly plan.
Most sites launch in three to five weeks from kickoff, depending on how quickly we gather your content and photos. You'll see a working draft early and we refine from there.
Usually the best path is a rebuild on this platform, carrying over everything that works and redirecting every old address so you keep the search equity you've built. We'll talk through your current site on the kickoff call.
Have a question that isn't here? Send me a message or a free voice memo.
Tell me a little about your firm and where your website stands today. I'll reply within a business day with honest thoughts on fit and next steps.
